Email Marketing Essentials
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7 Secrets to help you get the most out of your email marketing campaigns. From copy and visuals, to growing your email list and creating workflows.
Email Marketing Essentials
With Jo Hodge
Join live or book the recording.
Workshop details:
Time: 9.30am-11.30am
Where Online via Zoom
📅 Upcoming dates:
- January: Tuesday 6th January
- June: Friday 26th June
- September: Friday 11th September
The next workshop is in:
Why this workshop stands out:
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No tech jargon – Everything is taught in plain, easy-to-understand language with zero "geek speak".
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Ethical approach – Learn only best practices, with no shady tactics, ensuring your campaigns are both effective and trustworthy.
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Instant results – Walk away with at least one actionable quick win you can implement immediately to boost your email marketing.
Jo Hodge, a Technical Email Marketing Consultant with over 20 years experience, specialises in helping small businesses attract and convert more of their ideal customers with email.
You will learn:
✓ Develop a clear, actionable email marketing strategy tailored to your business.
✓ Grow your email list organically without spending on ads.
✓ Improve email deliverability and avoid spam folders.
✓ Create automated workflows to nurture and engage your audience.
✓ Never run out of ideas—learn to create engaging, relevant email content.
✓ Monitor campaign performance and identify key areas for improvement.
✓ Design effective newsletters with a practical, ready-to-use model.
✓ Boost underperforming areas of your marketing through email campaigns.
Ready to get more from your email marketing?
Have you been thinking of ways to reach your ideal client? Perhaps you’ve already made a start but would like to know more. Do the terms "email marketing," "lead magnets," and "e-newsletters" leave you feeling confused?
If this sounds familiar, then this workshop is for you. Whether you’re just starting out or looking to refine what you’re already doing, this interactive workshop will cover everything you need to know to get started, optimise your approach, and reap the rewards. You’ll discover why email marketing remains a powerful tool, along with strategies to grow your subscriber list and techniques to improve deliverability.
This workshop will give you the know-how to grow your subscriber list, improve deliverability, and create effective email campaigns. You'll leave feeling confident, clear on strategies that work, and equipped to elevate your email marketing efforts.
We’ll also cover the basics of crafting an effective email strategy and how to measure success. Plus, you'll have the chance to get your burning questions answered in the Q&A at the end, so you leave feeling super confident and ready to maximise your email marketing efforts.
We guarantee zero "geek speak" and ethical, actionable tactics that you can implement straight away.
You will:
- Gain practical skills to increase conversion rates.
- Learn strategies to maximise ROI on your email campaigns.
- Build stronger relationships with your subscribers.
- Boost brand awareness through effective email marketing tactics.
This workshop is ideal for you if you know email marketing could benefit your business but don’t know where to begin, or if you’ve already started but aren’t seeing the results you hoped for. If you find yourself staring at a blank screen, struggling to write emails, or if you want to save time with automated workflows but aren’t sure how, this workshop will give you the clarity and skills you need. Plus, if you’re not currently tracking your results, we’ll show you how to monitor and improve your campaigns effectively.
Imagine if you could...
- Get more of your subscribers opening, reading, and taking action on your emails.
- Send the perfect message to the right subscriber at just the right moment.
- Consistently attract new subscribers to your email list.
- Turn your email marketing into a powerful revenue-generating tool for your business.
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Here Is What Previous Attendees Think About This Workshop:
"Really helpful workshop, full of insight, practical advice and useful tips."
Clare P
"What I love about BWI is that the workshops provided are perfectly tailored to new start ups who are trying to find their way in the self-employed world. They are so affordable and practical and if you can’t join live you can watch the recording. I can’t recommend them highly enough"
Lindsay West
"The regular training and professional development workshops that Michelle and her team offer are amazing. I have attended several and always come away having learned something useful!"
Julia Ngapo
Introducing our Workshop trainer...
Meet Jo Hodge
Technical Email Marketing Consultant
Jo is a Technical Email Marketing Consultant who specialises in helping small businesses attract and convert more of their ideal customers with email.
With over 20 years experience in digital she provides tailored strategies that align with business goals and resources. Whether it’s a platform migration, optimising deliverability, segmentation, automation building, A/B testing or in depth reporting and analytics her consultancy services are designed to empower small businesses to harness the full potential of email marketing.
Jo is a Mailerlite Expert, Klaviyo accredited Partner, Mailchimp Partner and Google Analytics certified.
Powerful Alone,
Stronger Together
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