Find Your Ideal Client
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Unlock the power of knowing your ideal client and what to do with that information!
Find Your Ideal Client
With Annika Bowhay
Join live or book the recording.
Workshop details:
Time: May - 10am-12pm, September - 12pm-2pm
Where Online via Zoom
📅 Upcoming dates:
- May: Thursday 15th May, 10am-12pm
- September: Tuesday 9th September, 12pm-2pm
The next workshop is in:
Why this workshop stands out:
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Leave with actionable strategies, tools, and templates to attract and retain clients.
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It's perfect for SME's with limited marketing budget, this workshop delivers impactful, budget-friendly strategies.
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Led by an experienced marketing professional with 15 years of experience and success.
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Combines real-world examples, interactive exercises, and a personalised Q&A to address your unique needs.
As a business owner, your time is precious, and your marketing should be working hard for you. Annika's workshop is designed to make marketing manageable, actionable, and impactful. By the end, you’ll have the tools, knowledge, and confidence to identify your ideal clients, create compelling content, and turn your marketing efforts into a steady stream of business growth.
You will:
✓ Learn how to think like your clients.
✓ Learn how pin point who your ideal clients are, what drives their decisions, and how to attract them to your business.
✓Develop a comprehensive profile that goes beyond demographics to uncover your client's pain points, desires, and behaviours.
✓ Discover what your client is struggling with and learn how to position your business as the perfect solution.
✓ Use AI-driven tools to uncover the exact keywords and search terms your ideal clients are using, making your marketing more effective and targeted.
✓ Learn to create content, like social media posts and blogs, that speaks directly to your clients' needs and encourages them to take action.
✓ Explore the concept of layered audiences (eg. decision makers and users) and how to adapt your marketing for each layer.
✓ Streamline your marketing efforts by identifying and prioritising strategies that deliver measurable results.
✓ Walk away with a customisable client profile template and actionable strategies to make your marketing feel less overwhelming.
✓ Develop a step-by-step plan that aligns your business goals with your marketing efforts, ensuring long term success and growth.
This workshop includes interactive activites such as building a detailed profile on a provided worksheet, participating in keyword research, drafting a piece of content that directly addresses your ideal client's pain points and desires, and a live Q&A with personalised feedback.
Are you tired of marketing that feels like throwing darts in the dark? Imagine knowing exactly who your ideal clients are—the people who truly need your services, understand your value, and are ready to invest in what you offer.
In our brand-new "Finding Your Ideal Client" workshop, you’ll discover how to connect with the clients who will truly drive your business forward.
This interactive, hands-on workshop goes beyond surface-level marketing tactics to help you create a detailed Ideal Client Profile—a roadmap that uncovers the real pain points, desires, and behaviours of your target audience. You’ll learn how to use AI-driven keyword research and targeted content strategies to reach your ideal clients in the places they’re already looking. Plus, you’ll receive a fully customisable client profile template to help define your clients’ needs, motivations, and goals with clarity and precision.
How Will This Workshop Benefit Your Business?
- By targeting the clients who truly value your services, saving time and effort on unqualified leads.
- Building stronger connections with high-value clients, leading to improved client retention, repeat business, and higher bookings.
- Developing a unique marketing strategy tailored to your audience, helping you stand out in a competitive market.
- Focusing on what works by identifying the most effective marketing strategies, cutting out wasted time and costs.
- Be able to use budget friendly tools and knowledge to create campaigns that are both impactful and results-driven.
- Use AI and keyword tools to understand client behaviours and ensure your marketing remains relevant and effective.
- By diving deeper into your clients’ pain points and desires to build trust and foster long-term loyalty.
Why Attend?
By the end of this workshop, you’ll walk away with:
- A crystal-clear Ideal Client Avatar that aligns with your business goals.
- A personalised client profile template to refine and grow your target audience.
This results-driven workshop focuses on transforming your marketing into a strategy that’s both impactful and authentic. By understanding your ideal clients on a deeper level, you’ll learn how to craft messaging that resonates and drives results. With actionable tools, expert insights, and proven techniques, this workshop empowers you to connect with your audience in a way that’s meaningful, effective, and tailored to your business.
This workshop is for you if you're
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Tired of wasting time and money on marketing that doesn’t attract the right clients.
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Unsure who your ideal client is or how to effectively reach them.
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Want practical tools and strategies to create targeted, results-driven marketing content.
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Ready to transform your business by connecting with clients who value and need your services.
Imagine if you could...
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Attract clients who truly value your services and are ready to book without hesitation.
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Stop wasting time and money on marketing that doesn’t work, and instead focus on strategies that deliver real results.
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Understand exactly what your clients need and create content that speaks directly to them.
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Fill your calendar with high-value clients who keep coming back and recommend your business to others.
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Here Is What Previous Attendees Think About This Workshop:
"Attended an insightful and friendly marketing workshop with Annika Bowhay...Thank you for all of the tips and tricks!"
Hay Markets
"I'm going to diarise some time to go through my notes and will look forward to receiving the recording and slides. I would thoroughly recommend this workshop!"
BWi Member
"This is a great workshop. Highly recommend people attend & tap into Annika’s wealth of knowledge & experience 
Sophia Best
Introducing our Workshop trainer...
Meet Annika Bowhay
Down-to-earth marketing specialist
With over 15 years of hands-on marketing experience, I have dedicated my career to helping businesses like yours attract more customers, optimise their marketing strategies, and achieve measurable growth. My passion lies in empowering business owners to not just navigate the marketing landscape but to thrive within it—whether that’s by teaching proven techniques or implementing tailored strategies directly.
My approach is rooted in collaboration and a deep understanding of your business. I don’t believe in one-size-fits-all solutions; instead, I take the time to look at the bigger picture, understand your unique challenges, and work with you to create marketing strategies that align with your goals. I see marketing not as a cost but as a powerful investment that delivers tangible results when done right.
My expertise has consistently translated into success for my clients. For example: - I’ve helped increase bookings for a client from just 5 per week to 18, with their business being fully booked 8 weeks in advance. - I’ve guided small businesses to streamline their marketing efforts, turning confusion into clarity and inefficiency into consistent growth.
Marketing is ever-evolving, and I pride myself on staying ahead of industry trends. I am continually learning and refining my skills to ensure that the strategies I teach and implement are not just effective today but sustainable for the future. This commitment to staying current means you’ll benefit from up-to-date, cutting-edge techniques that deliver results.
As a business owner, your time is precious, and your marketing should be working hard for you. My workshop is designed to make marketing manageable, actionable, and impactful. By the end, you’ll have the tools, knowledge, and confidence to identify your ideal clients, create compelling content, and turn your marketing efforts into a steady stream of business growth.
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Powerful Alone,
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