How to Get Social Media Working For You!
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Social Media: Lose the overwhelm and get clarity & control
How to Get Social Media Working For You!
With Tracy Marland
Join live or book the recording.
Workshop details:
Time: 10am-11:30am
Where Online via Zoom
📅 Upcoming dates:
- April: Wednesday 30th April, 10am-11:30am
- September: Wednesday 17th September, 10am-11:30am
- December: Wednesday 3rd December, 10am-11:30am
The next workshop is in:
Why this workshop stands out:
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Focused on practical tools and strategies that you can implement immediately to grow your business.
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Learn how to identify the platforms and strategies that align with your business goals and audience.
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Tracy’s extensive experience in social media marketing and expertise as a Member of the Chartered Institute of Marketing, means you'll get lots of golden nuggets throughout this workshop.
Tracy combines strategic expertise with a deep understanding of the evolving media landscape, making social media accessible and effective for businesses. Recognising the stress and overwhelm that often comes with managing social media, she focuses on creating tailored strategies, practical tools, and hands-on support to help businesses navigate its complexities with confidence.
You will:
✓ Learn how social media fits into your overall marketing strategy and sales funnel, helping you drive leads, engagement, and conversions.
✓ Discover which social media platforms align best with your business goals and audience, ensuring your efforts deliver results where they matter most.
✓ Evaluate the strengths of each platform and identify the ones most suitable for engaging your ideal customers effectively.
✓ Gain practical, easy-to-implement tips for working with social media algorithms, increasing your content’s visibility and reach.
✓ Get detailed insights into how algorithms work and learn to create content that is more likely to be seen by your audience
✓Analyse and optimise your profiles, bios, and content to ensure they effectively represent your brand and resonate with your audience.
✓ Learn how to identify and develop content themes that make your messaging clear, consistent, and impactful across platforms.
✓ Walk away with a clear, tailored social media marketing plan you can implement immediately to save time, increase efficiency, and grow your business.
Master the Art of Social Media Marketing: Build Engagement, Save Time, and Achieve Real Results for Your Business
Feeling overwhelmed by social media marketing? This workshop is designed to help you cut through the noise and create a clear, effective strategy tailored to your business. Perfect for beginners and those with intermediate experience, you'll gain the confidence and tools to turn social media into a results-driven marketing powerhouse—no prior knowledge needed.
Social media can feel like a minefield—constant changes, new platforms, shifting algorithms—it’s no wonder it can feel overwhelming. With so many options, how do you know where to focus your time? Should you be on Instagram, LinkedIn, Facebook, or TikTok? The key is finding what works best for your business and for you.
This workshop is designed to help you cut through the confusion and discover the tools and techniques that make social media manageable and effective. You’ll learn how to navigate different platforms, understand their strengths, and choose the ones that align with your goals and audience.
We’ll cover strategies that work across all platforms, including creating engaging content, boosting your visibility, and working with algorithms to improve your reach. Whether you’re new to social media or looking to refine your skills, this workshop will give you the confidence to craft a strategy that’s tailored to your business—without the stress.
This workshop is for you if:
- You feel overwhelmed by the ever-changing world of social media and don’t know where to start.
- You’re unsure which platforms are right for your business and want clarity on where to focus your efforts.
- You’re spending time on social media but not seeing the results you hoped for in engagement or reach.
- You’re looking to save time and be more efficient with your social media marketing.
- You’re a beginner seeking confidence or an intermediate user wanting to refine your strategy.
- You want a clear, actionable plan to use social media as a tool to grow your business.
- You’re curious about how to work with algorithms to boost visibility and engagement.
- You’re ready to turn social media from a frustration into a powerful business tool.
Imagine if you could...
- Create social media content that truly resonates with your audience and drives meaningful engagement.
- Stay productive and proactive with your social media efforts, without getting lost in endless scrolling.
- Plan and schedule your content with ease, freeing up time to focus on other areas of your business.
- Use social media search tools to effortlessly discover and connect with your ideal audience or collaborators.
- Confidently navigate social media platforms, knowing exactly where to focus your energy for the best results.
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Here Is What Previous Attendees Think About This Workshop:
"It was such a great workshop! Thank you Michelle Eddahar & Tracy Marland"
Cathy Hargreaves
"Tracy Marland is incredible at what she does and could not recommend her more highly!"
Sara Harrod
"Fantastic workshop on Increasing your engagement on Social Media. I would recommend this workshop to anyone who is fairly new to social media. I learnt a lot and the trainer was excellent."
Emily Hoskin
Introducing our Workshop trainer...
Meet Tracy Marland
Social Media Expert
Tracy is an experienced Member of the Chartered Institute of Marketing having worked at strategic level with businesses for many years, working in PR, Events and Sales & Marketing, she set up Social Butterfly Digital in 2019.
Throughout her career Tracy has seen the traditional media landscape evolve into the complex hybrid of traditional and digital media opportunities we have today. Social media really interested her - for the first time businesses could talk to, and build relationships with their customers in a two way conversation, via a platform that was direct, intimate and personal...what a powerful tool!
As social media started to evolve and become more complex she could see the stress and overwhelm it was putting onto the businesses she worked with. Keeping up with the changing landscape, understanding the right content to post, ongoing audience engagement; was a challenge. It felt like the natural and only next step, for Tracy to start her own social media agency - Social Butterfly Digital. Now a team of 5, they regularly work with a handful of likeminded & experienced freelancers who offer complimentary skills such as photography, videography, branding, email marketing, web design and SEO.
The team supports 25+ businesses monthly, from a range of sectors including hospitality, engineering, manufacturing, therapists and retail, helping them engage with their audiences across all social media platforms.
Social Butterfly Digital offers different levels of service, including fully outsourced social media management, content creation and engagement; content strategy; and training, so businesses can manage their own activity.
Click on the buttons below to follow her on her social media accounts:
Powerful Alone,
Stronger Together
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