Know Your Numbers: Google Analytics for Small Businesses
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Find Out What’s Really Working in Your Business: A jargon-free workshop to help you use Google Analytics 4 to track what’s working (and what’s not) so you can make smarter business decisions with confidence.
Know Your Numbers: Google Analytics for Small Businesses
With Jo Hodge
Join live or book the recording.
Workshop details:
Time: 9.30am-11.30am
Where Online via Zoom
📅 Upcoming dates:
The next workshop is in:
Why this workshop stands out:
No tech jargon – Everything is taught in plain, easy-to-understand language with zero "geek speak".
Friendly and Supportive -You'll learn through relatable examples and clear, step-by-step guidance.
Live and Interactive - It's live and interactive, meaning you'll get a tour of the most important areas of Google Analytics. Plus there will be polls to answer and a Q&A at the end.
Jo Hodge is an SEO, email marketing, and analytics specialist with over 10 years’ experience helping businesses of all sizes boost their visibility, streamline their marketing, and make data-driven decisions that drive real results.
You will learn:
✓ What Google Analytics (GA4) is and how it can help you make smarter, more informed decisions about your marketing and website performance.
✓ How to confirm your GA4 is installed and working as it should, that your set-up is tracking everything properly, and how to spot common red flags that could mean your data isn't accurate.
✓ Which reports to focus on (and which to ignore), so you know exactly where to look to find meaningful insights without wasting your time.
✓ How to know what your website visitors are really doing when they land on your site
✓ How to track what's working in your marketing.
✓ How to use Events and UTM's to see which emails, social media posts, or campaigns are bringing in the most traffic and conversions.
✓ Understand where your website traffic is coming from and which pages are performing best.
✓ A simple monthly routine to stay in control of your data, spotting trends, tracking performance, and feel in control.
✓ From real-life examples and a platform walkthrough. You'll see how other businesses similar to yours are using GA4 to save time and increase conversions.
You don’t have to guess what’s working in your marketing…
When you know how to use Google Analytics 4 (GA4), everything becomes clearer.
No more throwing spaghetti at the wall and hoping something sticks. With real data at your fingertips, you can make informed decisions that lead to more sales and less wasted time.
This 90-minute live workshop is perfect for small business owners who want clarity, not complexity. It’s not about learning everything GA4 can do, it’s about learning exactly what you need to know to grow your business.
As a small business owner, chances are you’ve had GA4 installed (maybe automatically, maybe by someone else), but every time you open it… it’s confusing, overwhelming, and full of charts and terms that feel like another language.
Since the switch from Universal Analytics, many business owners have been left in the dark – unsure if their setup is working, what they’re actually looking at, or how to use the data to make better decisions.
Maybe you’re:
❌ Staring at endless menus and not knowing what any of it means
❌ Unsure which marketing efforts are making a difference
❌ Worried your GA4 isn’t tracking properly
❌ Feeling like data is something only “techy people” understand
❌ Avoiding it altogether because it feels like a time-suck you can’t afford
This is exactly why this workshop is so important. It will help you confidently use and understand GA4 so you know what's working in your marketing and website, and make better-informed decisions based on your Google Analytics reports and data.
You don't need to have any prior knowledge of Google Analytics and you definitely don't need to be a tech expert. This workshop is easy-to-understand, simple to follow, jargon-free, and will equip you with everything you need to know to start using the tool.
This workshop is for you if:
Imagine if you could...
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Here Is What Previous Attendees Think About This Workshop:
"Really helpful workshop, full of insight, practical advice and useful tips."
Clare P
"What I love about BWI is that the workshops provided are perfectly tailored to new start ups who are trying to find their way in the self-employed world. They are so affordable and practical and if you can’t join live you can watch the recording. I can’t recommend them highly enough"
Lindsay West
"The regular training and professional development workshops that Michelle and her team offer are amazing. I have attended several and always come away having learned something useful!"
Julia Ngapo
Introducing our Workshop trainer...
Meet Jo Hodge
Technical Email Marketing Consultant
Jo is a Technical Email Marketing Consultant who specialises in helping small businesses attract and convert more of their ideal customers with email.
With over 20 years experience in digital she provides tailored strategies that align with business goals and resources. Whether it’s a platform migration, optimising deliverability, segmentation, automation building, A/B testing or in depth reporting and analytics her consultancy services are designed to empower small businesses to harness the full potential of email marketing.
Jo is a Mailerlite Expert, Klaviyo accredited Partner, Mailchimp Partner and Google Analytics certified.
Powerful Alone,
Stronger Together
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