Who is this talk for?:

This talk is for you if you’re a woman in business—whether you’re running your own company, freelancing, or building your career—and you know LinkedIn has potential, but you're just not sure how to tap into it properly.

It’ll be especially valuable if:

• You’ve got a LinkedIn profile, but it’s just sitting there gathering dust

• Social media marketing feels overwhelming or a bit too much

• You’re confident networking in person but don’t know how that translates online

• You want to raise your visibility and grow your business without feeling fake or salesy

How will it benefit me?:

This session is for you if you’d love to be more active on LinkedIn but just aren’t sure where to start—or how to actually make it feel worth your while for your business.

We’ll tackle those familiar pain points like not having enough time for social media, not knowing what to post, and that uncomfortable feeling of ‘putting yourself out there’ in a professional space.

You’ll walk away with practical, doable solutions to help you grow your network, raise your profile (only if that feels right for you), and open up new business opportunities—without having to live online or spend hours scrolling.

What will I learn?:

• You’ll learn how to craft a LinkedIn profile that speaks directly to your ideal clients—so they instantly know who you help and how.
• We’ll explore simple, strategic ways to create content that positions you as the expert you are, without the pressure to be constantly posting.
• You’ll discover how to engage with other people’s content in a way that feels natural and helps build real, meaningful relationships.
• Plus, Hannah will show you how to measure what’s actually working on LinkedIn—based on your business goals—and share time-saving routines to help you stay visible without it taking over your day.

Why should I book to hear this talk?

1) Rather than getting bogged down in the theory, you will actively work on your LinkedIn strategy during the session, leaving with immediate improvements to your profile and approach.

2) It's all about efficiency! Learn time-saving techniques that maximise business impact while minimizing the hours spent on the platform – perfect for busy businesswomen who have a million other things to do!

3) Community-centred approach: Discover how to authentically transfer the supportive BWI community spirit to LinkedIn, creating meaningful digital relationships that complement in-person networking.

How will it help my business?:

If LinkedIn currently feels like something you should be using but don’t quite know how—it’s time to change that. This session will help you shift LinkedIn from a dormant or daunting platform into a practical and powerful tool for your business.

You’ll learn how to show up with confidence, post with purpose (without feeling like you’re bragging!), and build genuine connections that lead to real opportunities. It’s all about quality over quantity—no fluff, no endless scrolling, and no pressure to be online 24/7.

By the end of the session, you’ll have a clear, manageable strategy that works for you—one that boosts your visibility, strengthens your existing relationships, and positions you as a go-to expert in your field… all without taking over your to-do list.

How will I feel after the talk? What skills will I come away with?:

Honestly? You’ll feel ready to take up space and show up on LinkedIn with confidence. That feeling of “I should be doing more on LinkedIn, but I don’t know where to start”? Gone. Instead, you’ll leave feeling clear, capable, and empowered—with a practical plan that fits into your already-busy life.

What once felt like pressure will feel like possibility. You’ll swap that anxious “what do I even post?” energy for excitement about how LinkedIn can genuinely support your business growth. And best of all, you’ll feel relieved—because you’ll finally have a structure you can actually stick to.

You’ll come away with real, usable LinkedIn skills, including:

• How to optimise your profile to clearly showcase who you help and how

• A content planning method that saves you time and boosts engagement

• A connection and engagement strategy that builds meaningful relationships

• Simple ways to track what’s working (and what’s not) so you can adjust with confidence

• Techniques to bring your real-life personality into your online presence—no awkwardness, no cringe

You’ll leave with a clear roadmap with easy-to-follow action steps like:

1. Setting your LinkedIn goals – What do you actually want from the platform?

2. Profile updates – You’ll identify and implement 3 key improvements right there and then

3. Connection strategy – Build a personalised plan to connect with the right people

4. Content calendar – Leave with a simple 4-week plan and post ideas to get started

5. Engagement routine – Create a 15-minute daily routine that works around your life, not the other way round

There will be a Q&A at the end of the talk and a separate Q&A with all speakers, so plenty of opportunities to ask Hannah. You can also send an email to hannah@campanamarketing.com with any follow up questions within 2 weeks of the event. You're also welcome to connect with her on LinkedIn.

Please do connect with Hannah and her business (Campana Marketing) via the links below.

About Hannah Campana-Frost

With over 15 years of experience turning social media overwhelm into strategic clarity, she’s helped organisations move from digital confusion to confident, results-driven marketing. As a Senior Marketing Manager and consultant across the education, event technology, and luxury sectors, she’s built high-performing marketing departments, aligned global content strategies, and boosted brand visibility through focused, impactful campaigns.

Her approach blends big-picture strategy with hands-on implementation—whether it’s managing exhibition presence at national conferences, transforming LinkedIn accounts into lead-generating powerhouses, or rolling out full-scale launch campaigns. She doesn’t just offer quick fixes—she equips teams with the skills, confidence, and practical tools they need to create lasting impact. For her, social media isn’t a chore—it’s a competitive edge waiting to be unlocked.

Who is this talk for?

This talk is perfect for you if you're a woman in business who wants to elevate your personal brand and make a lasting impression. If you ever feel invisible online, unsure how to present yourself professionally, or frustrated that your style and brand photos don’t truly reflect who you are, this session will give you the tools to change that. Whether you're just starting out or refining an established brand, you’ll walk away with actionable strategies to show up with confidence, attract the right clients, and create a standout presence across all platforms.

How will it benefit me?

This talk will help you elevate your personal brand by ensuring your style and images work for you—not against you. You’ll discover how to use your wardrobe, colours, and photos strategically to create a strong, authentic presence that attracts the right clients and opportunities. Instead of feeling unsure about how you present yourself, you’ll gain the clarity and confidence to step into the spotlight with ease.

You’ll walk away with practical insights to help you:

• Make a powerful first impression - whether online, in person, or on camera.
• Strengthen your brand by aligning your visual presence with your business.
• Showing up confidently in photos, videos, and events.

What will I learn?

• How to Dress for Impact – The secrets behind using colour and style to align your wardrobe with your brand.
• The Power of Personal Branding Photography – How to create images that truly reflect your personality, values, and business.
• Confidence on Camera & in Real Life – Posing and styling techniques to help you feel comfortable, look your best, and show up with confidence.
• The Strategy Behind Your Personal Brand – How to bring all the elements together to create a strong, recognisable presence across all platforms.

How will it help my business?

• Helping you create a stronger, more aligned brand presence that attracts the right clients.
• Giving you the confidence to put yourself forward for new opportunities, networking events, and social media visibility.
• Ensuring your photos and style reflect your brand, making you stand out in a crowded market.
• Save time and stress when deciding what to wear, how to pose, and how to present yourself professionally.

How will I feel after the talk? What skills will I come away with?

By the end of our talk, you’ll feel empowered, confident, and ready to show up as the best version of yourself—both online and in real life. You'll leave with a renewed sense of clarity about how to align your wardrobe, colours, and photos to attract the right opportunities. Instead of second-guessing your look or hiding from the camera, you’ll feel excited to step into the spotlight with authenticity and impact. Get ready to stand out, shine, and take action in a way that truly represents you!

For the third year running, we’re giving 2-3 incredible women the chance to experience our powerful Style & Shoot transformation—a unique blend of expert styling, colour- consultation, and guided personal brand photography. This is an amazing opportunity to gain clarity, confidence and create eye-catching, authentic images that truly represent you and your brand! If you’ve been craving a refresh, a confidence boost, or the chance to elevate your personal brand, this is for you! Send us your contact details by email or social media to apply

About Lucy Williams (Lucy Williams Photography):

Lucy is a Portrait and Lifestyle Brand Photographer (and expert Dating Photographer!) with a wealth of experience of working with women and their businesses. She is known for helping people to feel really relaxed and at ease in front of her camera, for creating images that capture a natural connection and confidence, and for creating space for her client's personality to shine.

About Annabel Cyzba (The Natural Stylist):

Annabel has been an Image Consultant for 24 years and is now diversifying by using her experiences through life to help others gain confidence in the way they present themselves in every walk of life ... in their wardrobe, their make-up, the way they hold themselves and to make a brilliant first impression.

Photo credits:

- Photos of Lucy have been taken by Vicky Knights Photography

- Photos of Annabel have been taken by Lucy Williams Photography