LinkedIn Made Simple
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Learn how to optimise your LinkedIn profile, increase your visibility, build meaningful connections and attract more business without spending hours on the platform.

LinkedIn Made Simple
With Sarah Durance
Join live or book the recording.
Workshop details:
Time: 10am-12pm
Where Online via Zoom
📅 Upcoming dates:
The next workshop is in:
Why this workshop stands out:
Unlike many LinkedIn workshops that focus on theory or quick wins, this session gives you practical actions and a realistic strategy you can put into practice straight away.
You'll learn how to use LinkedIn in a way that feels authentic, professional and achievable, without feeling like you have to constantly sell yourself or be online every day.
Designed specifically for women in business, you'll experience live LinkedIn profile reviews, learning from real examples and discovering how small improvements can make a significant difference.
Sarah is an experienced LinkedIn coach who helps self-employed women feel more confident showing up online, become more visible to the right people and use LinkedIn as a powerful tool for growing their business without feeling overwhelmed by the process.
You will learn:
✓ How to Create a Profile That Works for You
Learn how to optimise every section of your LinkedIn profile so visitors immediately understand who you help, what you offer and why they should connect with you.
✓ The LinkedIn Trends That Matter in 2026
Discover what's currently working on LinkedIn, including authenticity, personal branding, meaningful engagement.
✓ A Sustainable LinkedIn Strategy for Busy Business Owners
Learn how to create a simple LinkedIn routine that fits your schedule and helps you stay visible, consistent and effective.
✓ How to Network Naturally and Build Relationships
Learn practical ways to connect with potential clients, collaborators and referral partners through genuine conversations and engagement.
✓ How to Increase Visibility and Opportunities
Discover how small, consistent actions can increase profile views, connection requests, enquiries and business opportunities over time.
✓ How to Stay Visible Without Spending Hours on LinkedIn
Explore practical outreach and visibility strategies that help you grow your presence consistently without feeling overwhelmed or needing to be online all day.
Or perhaps you created a LinkedIn profile years ago, rarely log in, and aren't sure how to use it to support your business.
Maybe you've been meaning to use LinkedIn for business but don't know what to post, feel uncomfortable promoting yourself, or simply don't have the time to spend hours online.
Whether you're a business owner, freelancer, consultant, coach or professional looking to raise your profile, you'll discover how LinkedIn can become one of your most valuable business tools. You don't need to be tech-savvy, have thousands of connections or spend hours creating content. You simply need the right strategy.
This practical LinkedIn workshop is designed to help women in business build confidence on LinkedIn, improve their LinkedIn profile, strengthen their personal brand and create more opportunities through genuine networking and increased visibility.
LinkedIn is one of the most powerful platforms for building credibility, growing your professional network, attracting clients, collaborators and referrals, and showcasing your expertise. Yet many business owners miss valuable opportunities because they don't know how to use the platform effectively or aren't making the most of their profile.
Rather than teaching quick fixes or complicated marketing tactics, this workshop takes a practical, realistic approach designed for busy women in business. One of the highlights of the session is a live LinkedIn profile review, where you'll see real examples of what works, what could be improved, and how small changes can make a significant difference. You'll not only learn from your own profile, but also gain valuable insights from reviewing others.
✔ Build a LinkedIn profile that represents your business professionally
✔ Increase your visibility in a way that feels authentic
✔ Grow a network of meaningful professional connections
✔ Create a simple LinkedIn routine that fits your schedule
✔ Use LinkedIn confidently to support your marketing and business growth
✔ Turn LinkedIn into a valuable source of opportunities rather than another task on your to-do list

Imagine if you could...
This interactive workshop combines practical teaching with real-life examples, helping you build your LinkedIn knowledge step by step. The session includes a live LinkedIn profile review, practical demonstrations and a live Q&A, so you'll leave with actionable ideas and answers to your questions.
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Here Is What Previous Attendees Think About This Workshop:
"Sarah‘s LinkedIn workshop has been invaluable to me. She helped me optimise my profile, and understand the platform better so that I can use it to help grow my business. Hands down one of the best, most useful workshops I’ve ever done. Highly recommend Sarah - she’s a mine of information and lovely to work with too.
Helen Langford
"Beyond networking, the workshops are fantastic value and have helped me grow my skills...Huge thanks to the BWI community for the warmth, support and knowledge you’ve shared with me this year."
Kate
"Sarah helped me to restructure my LinkedIn profile, so that I can easily communicate what I stand for and connect with like-minded people. Sarah has got an eye for details and language; she also showed me a couple of tricks that I was not aware of, which will come in useful in the future. I can highly recommend her for LinkedIn services!"
Nils
Introducing our Workshop trainer...
Meet Sarah Durance
LinkedIn mentor and business support
Like many people, Sarah created her LinkedIn profile during her corporate career over 10 years ago. When she started her own business in 2021, she began using the platform to market her services and quickly discovered the opportunities it offers for building relationships, increasing visibility and growing a business.
Since then, LinkedIn has become a key part of her work, and she now helps others make the most of it too.
Today, Sarah supports clients—primarily coaches—with LinkedIn profile optimisation, content creation, outreach and one-to-one LinkedIn training. Through the platform, she has attracted clients, collaborations and referrals, and she loves helping others discover how LinkedIn can work for them in a way that feels authentic, strategic and manageable.
Sarah holds a Master's degree in Intercultural Communication and has always been fascinated by how people communicate, connect and build relationships. Combined with her passion for social media, this gives her a unique perspective on creating an online presence that is both professional and genuinely engaging.
What Sarah enjoys most about LinkedIn is its ability to bring people together. It creates opportunities to share ideas, start conversations, build meaningful connections and open doors that might otherwise remain closed.
Her goal is simple: to help self-employed women feel more confident showing up online, become more visible to the right people and use LinkedIn as a powerful tool for growing their business—without feeling overwhelmed by the process.
Helen Langford on Linkedin: Sarah‘s LinkedIn workshop has been invaluable to me. She helped me optimise my profile, and understand the platform better so that I can use it to help grow my business. Hands down one of the best, most useful workshops I’ve ever done. Highly recommend Sarah - she’s a mine of information and lovely to work with too.
Powerful Alone,
Stronger Together





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