Reels in Instagram Workshop

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Reels in Instagram

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Discover how to Create Reels That Increase Visibility, Reach New Audiences and Grow Your Instagram

PAYG £39 BOOK HERE

FREE WITH PREMIUM

Reels in Instagram

With Emma Michael

Join live or book the recording.

Pay-as-you-go for £39

Free for Premium Members

Workshop details:

Time: 10am-12pm

Where Online via Zoom

📅 Upcoming dates:

March: Tuesday 17th March, 10am-12pm
October: Monday 19th October, 10am-12pm

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Why this workshop stands out:

In this workshop, Emma focuses on how Reels can support business visibility and marketing, helping you create content that attracts the right audience rather than chasing trends that may not lead to enquiries or clients.
Instead of simply giving you Reel ideas, Emma explains how Reels work and how to structure them, including hooks, A-roll and B-roll, and watch time. This means you leave with a repeatable framework you can use again and again rather than relying on constant inspiration.
Emma covers the practical side of creating Reels, including filming in high quality, using your phone camera properly, capturing B-roll in everyday life, and setting up your videos for high quality uploads.
Rather than focusing on creating one perfect Reel, this workshop helps you understand how to capture content regularly and turn everyday moments into Reels, making it much easier to stay consistent without feeling overwhelmed by content creation.

Emma Michael is a social media trainer who specialises in helping businesses use Instagram and Facebook more effectively, particularly through the use of Reels and short-form video. Her training has helped many businesses gain confidence with video content, using it to grow their online presence.

You will learn:

✓ Understand how Instagram distributes Reels beyond your existing followers and why this format plays such an important role in helping businesses get discovered.

✓ Learn why short form video is prioritised by the platform and why accounts that use Reels consistently often see stronger visibility and engagement.

✓ Explore the key elements that influence performance, including watch time, engagement and how Instagram decides whether to show your content to more people.

✓ How to create strong hooks that stop the scroll: Learn simple ways to open your videos so they immediately capture attention and encourage viewers to keep watching.

✓ The difference between A-roll and B-roll:
Understand how talking content and supporting visuals work together to create more engaging and professional looking Reels.

✓ Discover tips and tricks to help you film effective Reels using just your phone.

✓ How to capture useful B-Roll in everyday situations so you always have content available for future Reels.

✓ How to structure your Reels and organise your content so your video flows well and to keep people watching.

✓ Learn how to use captions, audio and Instagram SEO to boost visibility.

✓ Discover a simple approach to planning and capturing content so Reels become a manageable part of your marketing.

How to Create Reels That Increase Visibility, Reach New Audiences and Grow Your Instagram

If you are using Instagram for your business but feel unsure about Reels, you are definitely not alone. Many business owners know they should use video, but feel stuck on what to film, how to start, or whether it is even worth the effort.

The reality is that short-form video is now one of the biggest drivers of visibility on social media. More than 60% of the time people spend on Instagram is spent watching videos, and Reels are the format the platform is most likely to show to people who do not already follow you. In other words, Reels are one of the main ways new audiences discover businesses on Instagram today. At the same time, people’s behaviour online has shifted. Many users now prefer short video content when learning about businesses, services and ideas. When done well, Reels can help your content reach far beyond your existing audience and introduce your business to people who may have never come across you otherwise.

This workshop is designed to help you understand how to use Reels in a way that feels simple, practical and achievable.

During the session, Emma will guide you through how Reels work, why they are so powerful for growth, and what actually makes a Reel perform well. Rather than focusing on complicated editing or chasing trends, the workshop focuses on helping you create clear, engaging videos that support your visibility and marketing. You will learn how to capture attention quickly, how to keep people watching, and how to structure your content in a way that works well for the platform. Emma will also explain the difference between A-roll and B-roll, helping you understand how to combine talking content with supporting visuals to make your Reels more engaging. This workshop covers the impact of Reels on Instagram as well as the practical side of creating Reels for your business.

This is a practical, step-by-step workshop designed to help you move from feeling unsure about Reels to feeling confident creating them. By the end of the session you will have a clearer understanding of how to make Reels part of your marketing, without it feeling overwhelming or complicated.

This workshop is for you if:

You are active on Instagram but unsure how to use Reels
You want your content to reach new audiences
You feel overwhelmed by video content and want a simpler approach
You want practical guidance rather than theory
You want to create Reels that support your business growth
You want to feel more confident filming content for social media
You want to create video content more consistently

Imagine if you could...

Reach people who don’t follow you yet, increasing visibility and helping new people discover your business.
Create engaging video content without feeling overwhelmed:
Confidently film and edit Reels using just your phone
Show up consistently on Instagram, capturing useful content from everyday moments, so you always have material ready to use.

Pay-as-you-go for £39

Free for Premium Members

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Here Is What Previous Attendees Think About This Workshop:

"Just posted my first ever Instagram Reel. Huge thanks to Emma Michael for the training and for the recording that I’ve watched a million times before actually doing it. I noticed my stats had dipped a bit, so thought I’d give it a go… 10 minutes after posting, my reach and plays were over 1k.”

Danielle

"Just wanted to say a big thank you to BWi and Emma Michael for running the Instagram reels workshop. Prior to this workshop, I had no idea how to create a Reel 😂In the last week, I've created 2 on IG and FB and the latest has had a reach of over 1.1k which considering I don't have many followers is incredible. I've also gained a few more followers since posting them, happy days!"

Lisa Diamond

"Emma has been brilliant at helping me with social media"

Rachel

Introducing our Workshop trainer...

Meet Emma Michael

Marketing Expert

Emma Michael is a social media trainer who specialises in helping businesses use Instagram and Facebook more effectively, particularly through the use of Reels and short-form video.

Over the past few years, Emma has worked with a wide range of small businesses, supporting them to move from feeling unsure about video content to confidently using Reels as part of their marketing strategy. Her approach focuses on making video creation simple, practical and achievable, especially for business owners who are not naturally comfortable on camera or who feel overwhelmed by social media trends.

Emma is also an AI consultant and trainer, which means she understands how AI tools can support the content creation process. She regularly helps businesses use AI to generate ideas, plan content, simplify scripting, and streamline the process of creating Reels so it becomes quicker and less overwhelming.

Emma is known for breaking down the process of creating Reels into clear, manageable steps. She helps business owners understand how the platforms work, what actually makes content perform well, and how to create videos that increase visibility and reach new audiences.

Through her training and workshops, Emma has helped many businesses gain confidence with video content, create Reels more consistently, and use short form video as a practical tool for growing their online presence.