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Turning Your Website into A PowerFul Tool
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The 9 P’s to Success! Discover how to maximise your website’s potential—attract more visitors, boost conversions, enhance your online presence, and safeguard your digital assets.
Turning Your Website Into a Powerful Tool
With Paula Dagnall
Join live or book the recording.
Workshop details:
Time: 10am-11:30am
Where Online via Zoom
📅 Upcoming dates:
- March: Tuesday 24th March
- August: Tuesday 4th August
- November: Tuesday 3rd November
The next workshop is in:
Why this workshop stands out:
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With over 20 years of hands-on experience building websites, this workshop delivers proven strategies to help you enhance your website, whether you're a beginner or experienced user.
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Say goodbye to technical "geek speak." This session ensures every concept is easy to understand, no matter your level of technical knowledge.
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Whether you use Wix, GoDaddy, WordPress, or Squarespace, the workshop is designed to provide actionable steps that apply to any platform.
Paula Dagnall is a practicing Website designer with over 20 years experience and has built over 400 websites.
You will:
✓ Understand how to keep your domain name and website secure, including best practices to protect against hacks and downtime.
✓ Discover how to get found on Search Engines (basic SEO), helping to improve our website rank and visibility.
✓ Explore ways to climb higher in search results for relevant keywords.
✓ Find out how to optimise pictures and videos to improve load time and user experience.
✓ Understand what makes visitors stay on your site longer and why it's crucial.
✓ Get clear on the primary goal of your website and how to optimise it for better results.
✓ Understand how to create persuasive, engaging content that encourages conversions.
✓ Learn about the different website platforms (eg. Wix, GoDaddy, SquareSpace, and WordPress) and how to choose the right one for you.
✓ Learn what increases conversion rates and how to turn visitors into paying customers/clients.
✓ Understand the key elements of a great website design from layout to content structure.
✓ Explore the difference between paid traffic and organic search results, and when to use each.
✓ Discover free and affordable tools to improve your website's functionality and performance.
Do you have a website that’s not performing as you’d like? Are you planning to create a new website or considering ways to update your current one? Or perhaps you outsource the management of your website but want to feel more informed and confident about the process.
This workshop is designed for anyone who wants to make their website a stronger, more effective tool for their business—whether you manage it yourself, recently launched it, or delegate its upkeep.
Your website is often the first interaction potential customers have with your business, and it’s essential that it leaves a lasting, positive impression. In a competitive online world, a well-optimised website is more than just a digital brochure—it’s a way to build trust, showcase your expertise, and generate meaningful growth. Without the right tools and knowledge, your site could struggle to attract visitors, convert them into loyal customers, or reflect your brand in the way it deserves.
This workshop will help you take control of your online presence, equipping you with the knowledge and strategies to turn your website into one of your business’s most valuable assets. By attending, you’ll discover how to:
- Attract more of the right audience to your website.
- Build trust and engagement by connecting more effectively with your visitors.
- Increase conversions and sales through thoughtful design and functionality.
With over 20 years of hands-on experience in website creation and optimisation, Paula will guide you through the essentials in a simple, easy-to-follow way—no confusing jargon, just clear and actionable advice. Whether you use WordPress, Wix, Squarespace, or another platform, this session will provide practical steps tailored to your needs.
By the end of the workshop, you’ll feel empowered to make impactful changes that reflect your business, support your goals, and drive real results. Your website has the potential to be so much more than just an online presence—let’s unlock that potential together.
Imagine if you could...
- Appear at the top of search engine results when potential customers look for the products or services you offer. You'll be using the exact keywords your audience is searching for, putting you front and center in their decision-making process.
- Have a steady stream of the right people visiting your website every day. You’d know how to use SEO strategies, engaging content, and smart design to draw in your ideal audience. Whether it’s organic traffic from search engines, social media referrals, or direct links, you’d have the tools to keep those visitors coming back.
- Turn curious visitors into loyal customers who trust your business and keep coming back for more.
- Not have to worry about forgotten domain renewals, hacking attempts, or outdated security protocols. Your digital assets would be well-protected, ensuring that your business runs smoothly without any unexpected interruptions.
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Here Is What Previous Attendees Think About BWi Workshops:
"Superb workshop. Packed with valuable information and insights."
Julia Ngapo
"The knowledge that is shared on each workshop is of real value to a small business owner and helps you navigate the world of self employment whether it is in relation to websites, social media, finances or strategy."
Yvonne Parker
"Outstanding online workshop. Every one I've attended has been worth every minute and every penny. The value of these workshops for business is just outstanding. Very much recommend them, whether you are just starting up or an established business. So much to learn, use and do."
Jo Reese
Introducing our Workshop trainer...
Meet Paula Dagnall
Web Designer
Paula Dagnall is a web designer with 24 years of experience creating stunning, user-friendly websites that truly work for businesses. Known for her ability to break down even the most technical web concepts into easy, manageable steps, Paula makes learning feel accessible and empowering.
From mastering HTML and CSS to spending over a decade perfecting WordPress, Paula brings a wealth of expertise to every project. Her designs are not just about looking great—they’re built to perform. Whether you’re aiming for something visually striking, highly functional, or both, Paula’s approach is all about making life easier for you and your customers.
With Paula’s creative eye and practical advice, this workshop is packed with actionable tips, strategies, and tools to help you transform your website. Whether you’re starting from scratch, refreshing an existing site, or simply wanting to feel more confident in managing your online presence, Paula is the perfect guide to help you achieve your goals.
Beyond design, Paula is also your go-to for website hosting, domain management, email solutions, and hands-on WordPress training. With her support, you’ll feel equipped to take control of your website and make it a powerful asset for your business.
Click on the buttons below to follow her on her social media accounts:
Powerful Alone,
Stronger Together
@ Copyright Business Women in
Website hosted by Swindon Design and Development Ltd., Content written by Jo Starr,
Video content created by Hyde Media and Static Airways