Let's Build Custom GPTs:
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Discover how to create your own AI assistant who knows your brand voice, audience, and business goals. Helping you save time, streamline tasks and improve consistency across your business.

Reels in Instagram
With Emma Michael
Join live or book the recording.
Workshop details:
Time: 10am-11:30am
Where Online via Zoom
📅 Upcoming dates:
The next workshop is in:
Why this workshop stands out:
Emma will focus on teaching you clear, actionable steps without overwhelming tech speak, making it perfect for both beginners and those familiar with using AI.
This workshop is live and interactive. You won't just hear theory; you'll see exactly how Custom GPT is built from scratch during the session.
Emma will be focusing on saftey and ethics, teaching you how to protect your sensitive data and avoid common security pitfalls when using AI.
Emma Michael is an AI Trainer, Speaker, and accredited business strategist helping small business owners use AI with confidence and practical skill.
You will learn:
✓ Understand what Custom GPTs and Claude Projects are, how they work, and where they fit within your overall AI journey.
✓ Choose the right platform for the job: You will learn the key differences between ChatGPT and Claude, including strengths, limitations, and best use cases.
✓ Plan your own AI assistant with confidence by following a simple, structured 5-step process.
✓ Discover how to write better instructions using the 3 Cs Framework.
✓ You will learn the key differences between ChatGPT and Claude, including strengths, limitations, and best use cases.
✓ Save time by automating repetitive tasks using platforms like Custom GPTs and Claude Projects for example rewriting prompts, content creation, and admin.
✓ Discover how to use AI safely and how to protect your data, understanding common risks when using AI tools and how to avoid them.
In this practical, jargon-free session, you will discover how to build your own Custom GPTs and Claude Projects, so you can finally stop starting from scratch every time you use AI.
Designed specifically for 'non-techies', this workshop breaks everything down into simple, manageable steps. You will learn how to create personalised AI assistants that understand your business, your tone of voice, and the way you like to work, so your outputs feel more like you and less like generic AI.
We will guide you through the key differences between ChatGPT and Claude, helping you understand not just what they do, but when and why to use each one. You will also learn the 3 Cs framework, giving you a clear, repeatable way to write instructions that actually deliver consistent, high-quality results, without the frustration of trial and error.
During the session, you will watch a live, step-by-step demonstration of building a practical “LinkedIn Post Machine”, so you can see exactly how it all comes together and feel confident applying it to your own business.
By the end of the workshop, you will:
• Feel clearer on how AI fits into your business and how to use it properly
• Know how to plan and build your own custom AI tools with purpose
• Have a simple framework you can rely on to get better results every time
• Understand how to create consistency across your content and tasks
• Feel more in control of AI, rather than overwhelmed by it
• Have the confidence to start using AI in a way that genuinely saves you time.
You will also leave with a much stronger understanding of how to use AI safely, so you can protect your business information while still getting the most out of these tools.
This workshop is for you if:
• You are already using tools like ChatGPT but feel like you’re repeating yourself or not getting the results you want
• You want to save time and make AI work more efficiently for your business
• You feel overwhelmed by AI and want someone to break it down in a simple, practical way
• You would love an AI assistant that already understands your business and how you work
• You want to create more consistency in your content, messaging, or processes
• You are curious about AI but not technical and want a safe, supportive place to learn
This workshop is ideal for both beginners and intermediate AI users. You will be guided through everything in a clear, structured way, so you feel more confident not just using AI, but creating your own Custom GPTs with purpose.

Imagine if you could...
By learning to build Custom GPTs and Claude Projects, you will significantly reduce the time you spend on repetitive tasks like content creation and data analysis. You will be able to create bespoke AI tools that ensure consistent brand messaging and quality, which can be shared with your team to improve overall productivity. Ultimately, this will move you from being a basic AI user to a confident AI implementer, giving you a real competitive edge in your industry.
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Here Is What Previous Attendees Think About This Workshop:
"Really looking forward to exploring the workshops and training available now I have signed up as a premium member."
Claire Shail
"Beyond networking, the workshops are fantastic value and have helped me grow my skills...Huge thanks to the BWI community for the warmth, support and knowledge you’ve shared with me this year."
Kate
"Emma has been brilliant at helping me with social media"
Rachel
Introducing our Workshop trainer...
Meet Emma Michael
Award Winning AI Trainer, Speaker & Accredited Business Strategist
Emma Michael is an AI Trainer, Speaker, and Accredited Business Strategist helping small business owners use AI with confidence and practical skill. Recognised by Theo Paphitis as a Small Business Sunday winner (an award celebrating exceptional UK small businesses), Emma has delivered training for numerous companies such as Enterprise Nation, and is now booked to train for the Federation of Small Businesses, making AI accessible, actionable, and genuinely useful in real business settings.
Emma has also led a number of popular workshops for BWi, including Reels in Instagram and TikTok for Beginners, alongside this workshop. She is known for delivering sessions in a simple, supportive, and effective way, guiding you step by step and ensuring everything is focused on helping you grow, build confidence, and apply what you learn in your business.
Powerful Alone,
Stronger Together





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