Who is this talk for?:

This talk is for you if you’re a woman in business—whether you’re running your own company, freelancing, or building your career—and you know LinkedIn has potential, but you're just not sure how to tap into it properly.

It’ll be especially valuable if:

• You’ve got a LinkedIn profile, but it’s just sitting there gathering dust

• Social media marketing feels overwhelming or a bit too much

• You’re confident networking in person but don’t know how that translates online

• You want to raise your visibility and grow your business without feeling fake or salesy

How will it benefit me?:

This session is for you if you’d love to be more active on LinkedIn but just aren’t sure where to start—or how to actually make it feel worth your while for your business.

We’ll tackle those familiar pain points like not having enough time for social media, not knowing what to post, and that uncomfortable feeling of ‘putting yourself out there’ in a professional space.

You’ll walk away with practical, doable solutions to help you grow your network, raise your profile (only if that feels right for you), and open up new business opportunities—without having to live online or spend hours scrolling.

What will I learn?:

• You’ll learn how to craft a LinkedIn profile that speaks directly to your ideal clients—so they instantly know who you help and how.
• We’ll explore simple, strategic ways to create content that positions you as the expert you are, without the pressure to be constantly posting.
• You’ll discover how to engage with other people’s content in a way that feels natural and helps build real, meaningful relationships.
• Plus, Hannah will show you how to measure what’s actually working on LinkedIn—based on your business goals—and share time-saving routines to help you stay visible without it taking over your day.

Why should I book to hear this talk?

1) Rather than getting bogged down in the theory, you will actively work on your LinkedIn strategy during the session, leaving with immediate improvements to your profile and approach.

2) It's all about efficiency! Learn time-saving techniques that maximise business impact while minimizing the hours spent on the platform – perfect for busy businesswomen who have a million other things to do!

3) Community-centred approach: Discover how to authentically transfer the supportive BWI community spirit to LinkedIn, creating meaningful digital relationships that complement in-person networking.

How will it help my business?:

If LinkedIn currently feels like something you should be using but don’t quite know how—it’s time to change that. This session will help you shift LinkedIn from a dormant or daunting platform into a practical and powerful tool for your business.

You’ll learn how to show up with confidence, post with purpose (without feeling like you’re bragging!), and build genuine connections that lead to real opportunities. It’s all about quality over quantity—no fluff, no endless scrolling, and no pressure to be online 24/7.

By the end of the session, you’ll have a clear, manageable strategy that works for you—one that boosts your visibility, strengthens your existing relationships, and positions you as a go-to expert in your field… all without taking over your to-do list.

How will I feel after the talk? What skills will I come away with?:

Honestly? You’ll feel ready to take up space and show up on LinkedIn with confidence. That feeling of “I should be doing more on LinkedIn, but I don’t know where to start”? Gone. Instead, you’ll leave feeling clear, capable, and empowered—with a practical plan that fits into your already-busy life.

What once felt like pressure will feel like possibility. You’ll swap that anxious “what do I even post?” energy for excitement about how LinkedIn can genuinely support your business growth. And best of all, you’ll feel relieved—because you’ll finally have a structure you can actually stick to.

You’ll come away with real, usable LinkedIn skills, including:

• How to optimise your profile to clearly showcase who you help and how

• A content planning method that saves you time and boosts engagement

• A connection and engagement strategy that builds meaningful relationships

• Simple ways to track what’s working (and what’s not) so you can adjust with confidence

• Techniques to bring your real-life personality into your online presence—no awkwardness, no cringe

You’ll leave with a clear roadmap with easy-to-follow action steps like:

1. Setting your LinkedIn goals – What do you actually want from the platform?

2. Profile updates – You’ll identify and implement 3 key improvements right there and then

3. Connection strategy – Build a personalised plan to connect with the right people

4. Content calendar – Leave with a simple 4-week plan and post ideas to get started

5. Engagement routine – Create a 15-minute daily routine that works around your life, not the other way round

There will be a Q&A at the end of the talk and a separate Q&A with all speakers, so plenty of opportunities to ask Hannah. You can also send an email to hannah@campanamarketing.com with any follow up questions within 2 weeks of the event. You're also welcome to connect with her on LinkedIn.

Please do connect with Hannah and her business (Campana Marketing) via the links below.

About Hannah Campana-Frost

With over 15 years of experience turning social media overwhelm into strategic clarity, she’s helped organisations move from digital confusion to confident, results-driven marketing. As a Senior Marketing Manager and consultant across the education, event technology, and luxury sectors, she’s built high-performing marketing departments, aligned global content strategies, and boosted brand visibility through focused, impactful campaigns.

Her approach blends big-picture strategy with hands-on implementation—whether it’s managing exhibition presence at national conferences, transforming LinkedIn accounts into lead-generating powerhouses, or rolling out full-scale launch campaigns. She doesn’t just offer quick fixes—she equips teams with the skills, confidence, and practical tools they need to create lasting impact. For her, social media isn’t a chore—it’s a competitive edge waiting to be unlocked.

Who is this talk for?:

This session is ideal for startups, solopreneurs, and small business owners who want to grow their visibility and attract clients online without relying on paid ads. It’s especially valuable for those with limited marketing budgets who need practical, proven strategies to make
Facebook and Instagram work for them organically. Whether you're just starting out or looking to reignite growth, this talk will give you the clarity and tools to build a strong, strategic social presence that converts.

How will it benefit me?:

If you’re frustrated by low engagement, invisible business pages, or unsure how to grow an audience without spending on ads, this talk is for you. You’ll learn how to make Facebook and Instagram work for you by using smart, organic strategies that increase visibility, spark connection, and attract your ideal clients. You’ll walk away with clear, actionable steps to grow your audience, boost reach, and turn content into meaningful business results; even with a tight or non-existent ad budget.

What will I learn?:

• The truth about organic reach in 2025 and how to work with the algorithm, not against it

• How to use your personal Facebook profile strategically (and ethically) to grow your business

• The power of Facebook groups and how to use them to build community and trust

• Why relying solely on your Facebook business page isn’t enough, and what to do instead

• Simple Instagram strategies to attract and grow an audience of your ideal clients

• How to create content that drives connection, conversation, and conversions all organically

• When and where to invest in ads (if at all), and how to do it without wasting your money

• Time-saving tips and tools to stay consistent and visible without burning out

Why should I book to hear this talk?:

Learn What’s Actually Working in 2025:
Discover real, up-to-date strategies that are helping small businesses grow organically on
Facebook and Instagram; no fluff, just simple strategies.

Unlock Visibility Without Paying for Ads
If you’ve been relying on your business page and getting crickets, this session will show
you smarter ways to get seen, connect, and sell; even with zero ad spend.

Walk Away With Ready-to-Use Growth Strategies
You’ll leave with practical, easy-to-implement tips that you can apply to your social media immediately to start building an engaged audience of your dream clients.

How will it help my business?:

You’ll walk away with a tailored strategy that makes your social media work for your business, not against it. From content ideas to knowing what really moves the needle, you’ll gain tools that simplify your workload, strengthen your brand's voice, and attract the right people, turning followers into customers.

Right now, many small business owners feel invisible online. You’re showing up, posting regularly, but still not getting seen or connecting with the right audience. This session tackles that head-on. If you’re frustrated by low engagement, confused by the algorithms, or stuck relying on a business page that isn’t working, this talk will give you clarity, confidence, and a toolkit of organic strategies that actually get results.

Whether you’re just starting out or ready to reignite growth, you’ll leave with a focused plan to grow your audience, show up consistently, and build a more visible, profitable presence on Facebook and Instagram, all without needing a big budget.

How will I feel after the talk? What skills will I come away with?:

You’ll walk away feeling empowered, inspired, and confident in your ability to grow your business online; without necessary relying on ads. Expect to feel clear on what to post, where to show up, and how to connect with the right people. You'll leave with fresh ideas, renewed motivation, and a practical action plan you can start implementing straight away. No more guessing, just real, organic growth with purpose and clarity.

You’ll gain the skills to confidently use Facebook and Instagram to grow your business organically.  You’ll know how to:

• Optimise your personal Facebook profile to attract the right audience
• Use Facebook groups strategically to build relationships and trust
• Create content that sparks engagement and drives action
• Grow a targeted, loyal following on Instagram with or without paid ads
• Understand what the algorithm is looking for and how to work with it
• Craft a simple, effective organic content strategy that saves time and gets results

These skills will help you cut through the noise, show up consistently, and turn your social media into a powerful tool for connection, growth, and sales.

You’ll leave knowing how to use your personal profile, Facebook group and business page and Instagram strategies to attract the right audience, how to create a lead magnet that converts, and why growing your email list is the key to long-term success. I’ll walk you through how to take your lead magnet and use it strategically with Meta ads, without ever hitting that tempting but ineffective “Boost” button. You’ll have simple, actionable steps to follow right away, so you're not just inspired, you’re ready to take smart, confident action.

About Helen Morgan:

Helen is a Social Media and Digital Marketing Specialist with over 15 years of self-employed experience. She grew her first business entirely through organic methods, using Facebook business pages and groups to build a strong, engaged audience. Seven years ago, she began training other businesses to grow using Instagram, which led to a wide range of group workshops and 1:1 sessions - both in-person and online - focused on social media growth, online visibility, and email marketing.

Five years ago, Helen expanded her work to include social media management for a small number of clients she had previously trained. Today, this has become one of the core services offered by her team.

In 2024, Helen launched Giraffe Digital Ltd after gaining certification from the Oxford School of Marketing in Specialised Social Media Management. She is also a verified Canvassador - an official Canva designer and trainer. Through Giraffe Digital, Helen supports startups, solopreneurs, and small businesses to grow their online presence, strengthen their brand visibility, and reach new heights in their digital marketing efforts.

Who is this talk for?:

This talk is perfect for you if you're a small business owner, freelancer or founder who wants to use social media to reach more of the right people, raise awareness of what you do and build genuine connections with your audience.

If you’re currently winging it with your posts, unsure what’s working (or if anything is working at all), or stuck in that cycle of posting just because you feel you should, this talk will help. This session will help you make your time online count, create content with confidence and walk away with a plan that actually works for you and your business.

How will it benefit me?:

This talk will wrap-up the day, giving you an action plan to build a strategic social presence that works.

You’ll walk away with practical tools and a clear plan to help you take control of your social media instead of letting it control you. You’ll learn how to stop guessing, start creating content with purpose, and understand exactly how your social media fits into your bigger business goals.

Whether you’re struggling to stay consistent, feel like you're not reaching the right people, or you’re posting but not seeing results, this session will help you shift from overwhelmed to in control. You’ll get a simple framework you can actually stick to, fresh ideas that work for your audience, and the confidence to show up online in a way that feels authentic and effective.

What will I learn?:

• How to build a simple but strategic social media plan & to understand where it fits within their sales process

• Where social media fits into your wider business strategy

• How to understand and engage with your audience in a more meaningful way

• What kind of content connects, converts, and actually works for your audience

• Which social media metrics really matter—and which ones you can stop stressing about

• How to show up online with more confidence, clarity and purpose instead of pressure and overwhelm.

Why should I book to hear this talk?:

Social media doesn’t have to feel like a full-time job, and you shouldn’t be left second-guessing every post. If you're spinning lots of plates in your business and finding social media more draining than rewarding, this talk is for you.

You’ll leave with strategies that are easy to implement, even with a packed schedule. This session is designed to help you cut through the confusion, feel more confident about what you're sharing, and start seeing your social media support your business, not steal your time.

If you’re ready to simplify your marketing, reconnect with your audience, and feel good about showing up online again—this is the perfect talk for you.

How will it help my business?:

You’ll walk away with a tailored strategy that makes your social media work for your business, not against it. From content ideas to measuring what matters, you'll gain tools that simplify your workload, strengthen your brand voice, and attract the right people—turning followers into customers.

How will I feel after the talk? What skills will I come away with?:

Expect a boost of confidence, a clearer sense of direction, and maybe even a little excitement about showing up online again. You’ll feel like a weight has been lifted, knowing that social media doesn’t have to be overwhelming or scary. You’ll leave feeling proud of your online presence and empowered with a strategy that finally makes sense. Most importantly, you’ll feel confident moving forward—knowing exactly how to make your social media work for you and your business.

About Tracy Marland:

Tracy is a Chartered Marketer and experienced member of the Chartered Institute of Marketing, with a career spanning PR, events, sales and strategic marketing. After years of working with businesses across a wide range of sectors, she launched Social Butterfly Digital in 2019.

Tracy is passionate about helping you thrive in your business and feel genuinely proud of your online presence.

Having watched the media landscape shift from traditional to digital, it was social media that really grabbed her attention. For the first time, businesses could connect with their audience directly and build real relationships through two-way conversations—something she saw as an incredibly powerful opportunity.

But as social media evolved, so did the challenges. Tracy saw first-hand the overwhelm business owners faced trying to keep up with content, algorithms and engagement. Starting Social Butterfly Digital felt like the natural next step.

Today, Social Butterfly is a team of five, working alongside a trusted group of freelance experts in photography, videography, branding, email marketing, web design and SEO. Together, they support over 25 businesses each month across sectors like hospitality, manufacturing, therapy, retail and engineering—helping them show up online with purpose and personality.

From fully outsourced social media management to one-to-one strategy and training, Social Butterfly Digital offers flexible, practical support to help businesses feel confident and in control of their online presence.