This session is for you if you’re ready to create a business that’s not only profitable but genuinely rewarding and aligned with your values.

Perhaps you’re feeling stretched thin, putting in countless hours without the returns you envisioned, or simply struggling to find clarity in the busyness. If that sounds familiar, you’re in the right place.

Are you at a stage where your business feels like it’s running you? Despite all your hard work, maybe the growth and financial stability aren’t quite there, or you feel like something’s missing. You’re ready to make changes but aren’t sure where to start.

Does This Sound Like You?

• You’re busy, yet the profits and freedom you want still feel out of reach.
• Marketing feels like a hassle, and the results don’t reflect the effort.
• You’re passionate about what you do, but something feels misaligned.

In this session, we’ll dive into what’s essential for lasting, profitable growth, so you can stop spending time on what doesn’t work. If you’re ready to make real, impactful changes that bring results and fulfilment, this talk will give you the strategies and clarity to make it happen. Join us to take back control, refocus, and make purposeful progress that feels right for you.

In this session, you’ll learn how to:

• Evaluate your offerings to maximise their potential
• Set achievable, exciting financial goals
• Understand and connect with your ideal audience
• Use strategic marketing channels that bring tangible results
• Improve productivity and time management with practical tools

This is all about helping you gain clarity, focus, and an empowered approach to your business direction.

In this session, you’ll learn how to:

• Evaluate your offerings to maximise their potential
• Set achievable, exciting financial goals
• Understand and connect with your ideal audience
• Use strategic marketing channels that bring tangible results
• Improve productivity and time management with practical tools

This is all about helping you gain clarity, focus, and an empowered approach to your business direction.

Together, we’ll tackle those nagging issues like feeling pulled in too many directions, not getting enough from what you offer, and marketing efforts that don’t quite land. Expect to leave with clear, actionable solutions that make your business work better for you.

By the end of the session, you’ll have a straightforward roadmap for a business that’s profitable, efficient, and enjoyable to run. From practical strategies to attract clients to making sure your efforts pay off, you’ll feel equipped to make real, sustainable improvements.

Expect to feel energised and clear-headed, with a solid sense of what you need to do next. You’ll have fresh ideas, renewed confidence, and practical tools to take your business forward.

From financial planning and client engagement to marketing strategy and assessing what works, you’ll gain skills you can start using right away.

We’ll finish up with a Q&A so you can get answers to anything on your mind.

You’re not on your own! You’ll have my contact details and a list of ways to connect. And with the BWi community, you’re part of a network that’s here to support you, with resources to help you keep building on what you’ve learned.

I’m Michelle Eddahar, and with over 30 years in business – leading companies from £3.4m to £14.2m in everything from engineering to wellbeing – I know the highs, the lows, and the grit it takes to thrive. I stepped away from the corporate world to build something closer to my heart, supporting small businesses and women with the knowledge and resources that drive real growth. That’s where Business Women In (BWi) began.

Today, BWi is a community of 15,000 incredible women across 46 UK counties, all here to connect, collaborate, and grow. We run expert-led workshops, host affordable networking opportunities, and offer a free Business Directory – because I believe in keeping quality learning accessible and focusing on the power of connection over profit.

My strengths lie in the practical side of business: profitability, operations, and strategy. But beyond that, I’m passionate about seeing women turn their ideas into something powerful, building businesses they’re proud of and lives they love.

If you’re ready for actionable insights and down-to-earth strategies, join me.

This is for business owners, marketers, entrepreneurs, and professionals like yourself who are ready to move beyond the latest marketing fads.

If you're looking for a sustainable, strategic approach to achieve real, long-term growth, this talk is here to guide you. You’ll learn how to break free from the overwhelm of constantly shifting algorithms and platforms, allowing you to connect with your audience on a deeper level. Together, we’ll explore how to leverage AI and data-driven insights in a way that feels authentic and effective.

Perfect for those who value transparency and want to create lasting connections with customers, this session is all about building a brand that feels real and resonates.

This talk will equip you with a clear, strategic approach to marketing that cuts through the noise of fleeting trends and zeroes in on genuine audience connection. You’ll learn how to communicate authentically and align your brand with your audience's values, building trust and loyalty that fuel sustainable growth.

With insights on using AI responsibly, you'll boost your efficiency and make smarter decisions—all while keeping your unique brand voice intact. By the end, you’ll have practical tools to increase engagement, create lasting customer relationships, and make informed marketing choices that drive real results, setting your business up for long-term success.

Victoria will tackle the common challenges you face as a business owner or professional trying to keep up with constant marketing trends and algorithm shifts.

We’ll address the overwhelm of juggling multiple platforms, the risk of losing authenticity with your audience, and the challenge of staying productive without burning out. You’ll also gain clarity on how to integrate AI into your marketing while keeping your brand’s voice intact.

Ultimately, this talk will give you practical steps and a sustainable strategy to connect with your audience in a way that feels genuine and impactful—building stronger customer loyalty and setting you up for long-term growth.

After the talk, you’ll feel inspired, empowered, and equipped with a clear path forward. You’ll walk away with a renewed sense of direction and confidence, knowing you can connect authentically with your audience without constantly chasing the latest trends.

The practical insights and actionable steps will offer you a fresh perspective on driving growth with less stress and more alignment to your values. You’ll feel motivated to put these strategies into action, confident that you’re building a business approach that’s both impactful and manageable.

In this talk, you’ll gain a clear understanding of the skills and practices essential for impactful marketing.

You’ll learn why deeply understanding your audience’s values and needs is vital for authentic connection, how crafting purpose-driven content aligns with your brand message and attracts engagement, and the benefits of integrating AI thoughtfully to enhance productivity without losing your unique voice.

You’ll also explore the importance of a structured marketing plan that aligns with your goals and metrics. This talk will inspire you with insights and guidance on implementing these practices to support sustainable growth in your business.

Yes, by the end of the talk, you’ll have a clear understanding of the steps needed to transform your marketing approach. While you won’t learn every tactic in detail, you’ll gain valuable insights into what you need to focus on and why. You’ll leave with a strong sense of direction, knowing exactly which areas—like audience understanding, authentic content, and AI integration—to prioritise and where to start. This clarity will empower you to take actionable next steps with confidence, setting you up to create a marketing strategy that truly supports your business goals.

I will be taking questions after the talk and will be around during the event if you think of any afterward. You can also contact me via email if you need support or have questions,

I am Victoria, Founder of Alpha Digital Marketing. I’m dedicated to helping business owners gain real, practical marketing skills—from setting up social media and managing Google Business Profiles to creating effective paid ads and writing tailored marketing strategies. My goal is to offer authentic, accessible support that empowers you to take control of your marketing without the fluff or jargon.

I believe in straightforward, genuine guidance, whether I’m teaching a small course, consulting on strategy, or helping clients improve their online presence. With each client, I focus on what’s truly valuable and useful, continuously refining my approach to keep it relevant and effective and have provided training to hundreds of businesses over the decade. 

Integrity and transparency are at the core of everything I do, creating a foundation for lasting relationships built on trust. I’m here to help you make an impact in your marketing that feels real and sustainable, every step of the way.