If you're just about to launch a website and need a plan to make sure it's found when people search for what you do - then this workshop recording is for you.

If you already have a website but want to know how to make it more visible, then this recording is also for you.

If you're website isn't bringing you enough business and you want to give your online presence a boost, then this recording is for you.

What will I learn?

• Explaining the Jargon around SEO
• What is SEO and why it is important for your business
• Understanding how your customers are searching and what they are searching for
• Find out where your website really ranks on the search engines
• How to uncover the right keywords
• How to improve your on-site SEO - yourself!
• Creating great content to keep your website performing
• What you can do for yourself & what you might need more help with

Why should I book the recording?

• This workshop demystifies SEO, highlighting it's critical role in digital visibility and customer/client acquisition. Understanding both the technical and creative aspects of SEO will equip you with the knowledge to enhance your online presence, attract more targeted traffic, and ultimately, increase your potential revenue.

This engaging and informative workshop is specifically designed for individuals who are either new to the world of social media or are looking to enhance their existing social media content. It's perfect for beginners and covers all the essential skills you need to get started. The workshop focuses on teaching participants how to effectively use their own smartphones to create high-quality video content that stands out on various social media platforms.

What will the recording cover?

• It will delve into creative aspects of video production for social media
• You'll discover how to tell engaging stories through your videos
• Receive resources including various editing apps to enhance your content
• Learn how to implement various styles and techniques popular on differnt social media channels
• You'll gain practical skills and creative inspiration to elevate your social media presence.

Why should I book the recording?

• By the end of this workshop, you'll not only have a strong foundation in the basics of mobile videography but also the confidence to experiment and develop your own unique style. This is an invaluable opportunity for anyone looking to harness the power of video in their social media strategy.

Who is this workshop for?

• This engaging and informative workshop is specifically designed for individuals who are either new to the world of social media or are looking to enhance their existing social media content.

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"Wow what a fantastically useful and enlightening workshop on how to effectively use our phones to create great videos for social media and more by Helen Hyde. Always grateful for these fantastic workshops by Business Women in." (Jane Evans,)

Whether you're an entrepreneur, small business owner, or part of a larger organization, this 90-minute session is your gateway to becoming a PR pro.

Learn to connect with key journalists, crafting irresistible press releases, and excel in radio interviews. Gain insider secrets that make PR accessible and cost-effective. Walk away with actionable strategies to significantly boost your business's visibility across various media platforms. Don't miss this chance to amplify your brand's reach and influence. Join us and revolutionize your PR game!

What will I learn? You will learn how to:

• Connect to Journalists: Build meaningful relationships with key media players
• Craft Killer Press Releases: Write compelling stories that journalists can't ignore
• Become a Radio Interview Pro: Hone your messaging and delivery for impactful radio interviews
• Discover the insider secrets that make PR accessible & affordable
• Walk away with actionable insights and strategies that can dramatically increase your business exposure across multiple media channels

Why should I book the recording?

• You will gain a greater understanding of the PR landscape and will be equipped with the essential know-how and tools for securing free PR across various media platforms, including TV, radio, print, and online.
• You will develop practical skills to write compelling press releases, effectively connect with journalists and deliver engaging radio interviews.
• The workshop is designed to equip attendees with actionable plans and practical skills, ensuring they walk away with more than just theoretical knowledge. This provides immediate value for the time and financial investment involved.

Who is this workshop for?

• This workshop is for anyone looking to increase their businesses visibility and exposure through PR. This workshop is beginner friendly and will help you brush up on your skills if you already use PR for your business.The trainer of this workshop has garnered impressive personal media exposure across TV, radio, and print, including features in national glossy magazines and partnerships with renowned celebrities. This first-hand experience equips her with unique insights into the media landscape, making her the ideal guide for businesses navigating PR and publicity.

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"I have now attended a couple of workshops through BWi and both were extremely informative and useful and the fact that you receive a recording and slides afterwards means that you can look back over the content and refresh your knowledge" (Mary Richards)

With the average UK adult managing 6.9 social media accounts, breaking through the digital clutter to reach your ideal customer is paramount. 

During this workshop, we'll delve into the key drivers of engagement, guiding you through the art of strategic posting, content selection, and leveraging social media features to connect with your target audience. Gain valuable insights on expanding your reach and follower base.

Don't miss this opportunity to refine your social media strategy and forge meaningful connections with your audience.

What will I learn?

• Why engagement is important
• How you can increase engagement and measure the increase through analytics
• How to structure social media captions
• Top tips for stories and hashtags
• How to be proactive and engage with your ideal audience
• How social media algorithms can affect your engagement
• Where is your ideal customer is and which social media platforms are best for you and your business?
• What content you can share to engage with your ideal audience?

Why should I book the recording?

Booking this workshop can be a game-changer because it addresses a crucial fact: not all your audience sees your posts. The ranking of content by social media algorithms is highly dependent on engagement. By understanding and creating engaging content, you significantly increase its visibility. This workshop teaches you how to make your content valued and seen by more people, leveraging algorithms to your advantage.

Who is this workshop for?

This workshop is for you if you are struggling with low engagement on social media, you aren't sure what content to post to connect effectively with your audience, or you simply want some social media and marketing advice from a well-known expert. 

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"Fantastic workshop on Increasing your Engagement on Social Media. I would recommend this workshop to anyone who is fairly new to social media. I learned a lot and the trainer was excellent" (Emily Hoskin)

Learn how to use Canva efficiently and effectively to help your marketing content to stand out from the crowd. 

Effectively communicating your business through your marketing content is essential in order to stand out in today’s busy online world, but it can be time-consuming and overwhelming. In this two-hour interactive session, you will learn what effective marketing content is, and its different types, what to consider when creating effective content, an overview of Canva and lots of marketing and design tips too.

By the end of the recording, you will learn how to quickly create professional and consistent marketing content using Canva. You will also feel inspired and more confident in creating marketing content that connects with your target audience.

What will I learn?

• How to quickly create professional and consistent marketing content that connects with your audience

• Feel more inspired and confident knowing how to use Canva and its function

• Feel inspired to begin creating your own marketing content for your business

• Have a better understanding of different types of marketing content

• How to make different types of marketing content in Canva

• Get lots of design tips and tricks from an industry expert with years of experience.

Why should I book the recording?

• It's a practical session where you can begin creating a piece of marketing content.
• You'll become more confident using Canva, and you'll have an understanding of the different types of visual content, what they're used for, and how to use them in your business.
• It covers the basics of design to help you create stand-out designs that promote your business.
• This recording suits all skills levels, so no matter if you have never heard of Canva or you already use it for creating content, there will be something for everyone.

Discover how to use hashtags to get your content seen and to help you grow your community.

Overwhelmed by hashtags? This workshop will take you through the basics of why and how you should use them on your social media content. We will go through different types and how you can select the right hashtags for your business. 

What will I learn?

• Why hashtags are important
• How hashtags behave on different social media apps
• How to use hashtags to help with your business goals
• How to research hashtags
• How many hashtags to use in posts

Why should I book the recording?

If you are overwhelmed with hashtags and want clarity on how to use them and an understanding of how they can help your business, then book this workshop!

Who is this workshop for?

This workshop is aimed at those using social media with no/basic understanding of hashtags and how they are used. It's also great for anyone looking to refine their social media strategy.

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"Great workshop on hashtags. What I love about BWi is that the workshops provided are perfectly tailored to new start-ups who are trying to find their way in the self-employed world. They are so affordable and practical." (Lindsay West)

Learn how to stand out and cut through the noise on LinkedIn. This workshop will help boost your confidence on the platform and will equip you with the tools to find your voice.

What will I learn?

• About the power of personal branding on LinkedIn and how to build your own personal brand on the platform
• How to authentically engage and network
• Tips on creating relatable personal and professional content to attract the right people

Why should I book the recording?

• You'll come away feeling inspired and motivated to embrace LinkedIn
• The workshop covers essential skills and mindset shifts needed for personal branding, authentic engagement, and content creation. It also tackles common challenges like imposter syndrome and networking anxiety. 

Who is this workshop for?

This workshop is for those looking to improve their visibility on LinkedIn. It's suitable for both beginners and those who already use the platform. It will provide you with the confidence and skills to make a noticeable impact on LinkedIn.

Lose the overwhelm and get clarity & control of your social media marketing.

Feeling lost in the world of social media marketing? This workshop is your guide to clarity and confidence. Whether you're struggling with engagement or unsure about which platforms suit your business, we've got you covered. Dive into the essentials of social media within the marketing mix, understand the nuts and bolts of algorithms, and learn to create content that resonates with your audience.

Our friendly and supportive environment is perfect for both beginners and those looking to boost their intermediate skills. You'll get practical insights into auditing your social media accounts, choosing the right platforms, and crafting a strategy tailored to your business needs.

Join us to transform your social media efforts into effective, results-driven practices.

By attending this workshop, you'll:

• Learn how to break free from the cycle of constant rushing and overwhelm
• Gain clarity on where your time goes and how to manage your multiple responsibilities
• Effective time management strategies that fit into your busy life
• Mind management tools to maintain calm and focus throughout the day
• Lead a more balanced life, allowing you to spend more time on the things you love
• Learn various tips and strategies tailored to different working styles, ensuring there’s something for everyone.
• Leave with a sense of empowerment and the possibility that your to-do list can actually get done.

This introduction to Facebook and Instagram advertising will take you through a step by step journey to creating your first paid ad. This will allow you to introduce your business to new people, increase your online presence and create more engagement with your business, without spending thousands of pounds (unless you would like to!). The recording is an easy-to-follow, step-by-step process in which you will learn the right way to use paid advertising for the best results for your business (and it's not by pressing that boost button).

What will I learn?

- Ad Objectives

- Common mistakes & how to avoid them

- How to create your first ad (or refresh your knowledge)

- What your results mean and what to change based on them

- How to create an ad funnel for your business

- Updated changes, statistics and Meta News

Why should I book the recording?

• The trainer is a well-known and sought-after ads specialist who manages tens of thousands of pounds in ad spend for various businesses.
• This recording is packed full of step by step information which will allow a complete beginner to go away and create an ad.
• The recording will allow you to go through the process over and over again. 
• It includes the latest updates to the creatives on Ad Level and the way you use the Ads Manager to create and manage your ads.

Did you know Pinterest drives 10x higher brand searches off-platform compared to other social media platforms and 97% of searches on Pinterest are unbranded? This means if you're not utilising Pinterest, you're missing out. You could be reaching your target audience who are actively searching for inspiration and solutions you offer.

Thinking of Pinterest as more of a search engine than a social media platform will help you create a winning strategy. Navigating Pinterest may initially be daunting, especially if you're not sure what to post or lack confidence when creating visually appealing content. Well, Julia will help you understand the potential longevity of Pinterest content and will help boost your confidence in implementing a Pinterest posting strategy. 

What will I learn?

- Pinterest basics

- How to create visually appealing posts

- How to effectively represent your brand on Pinterest

- How to optimise your Pinterest eg. Keywords, descriptions

- Understand Pinterest Analytics

- Understand what 'Pin' and 'Boards' are

- Discover Pinterest's unique content longevity

- Creating a winning strategy for your business.

- Content ideas so you will never be sitting with a blank page

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"Just attended the Pinterest one, extremely useful very well structured and some excellent ideas and pointers to work on. Thank you very much."

If you're overwhelmed by Instagram, aiming to enhance your marketing strategy on the platform, curious about its functions, features, and updates, or simply want to ask an online visibility strategist about digital marketing, then this is the workshop for you.

This workshop will help you:

• Gain a clear understanding of Instagram
• Set up your Instagram profile and optimise it to boost your visibility and reach
• Create a compelling bio that grabs attention
• Create engaging content and leverage Instagram's reach potential
• Form genuine and personal connections with your audience
• Create a manageable approach to marketing on the platform, so you're not trying to do everything all at once.

Instagram is an amazing platform to create awareness and connections around your business, and it has become even more flexible with video becoming prioritised, but it can come with the stress of thinking about what to post. This recording will not only teach you the foundations but will focus on the time you have to spend and maximising it.

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"Victoria was fantastic at making Instagram marketing less of a minefield, and much easier to master. There were so many little snippets of gold that she shared."

(Debi Richens)

Ready to tap into the power of LinkedIn? 

Your LinkedIn profile and content showcases your skills, experience, and accomplishments, leaving a lasting impression on potential employers, clients, or collaborators. Let's fine-tune your profile, content, and strategy!

With over 34 million UK professionals and counting on the platform, LinkedIn is a fantastic avenue for networking, lead generation, and brand visibility. Whether you're a solopreneur, small business owner, or corporate executive, establishing a strong presence on LinkedIn can open doors to new clients, partnerships, and career opportunities.

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During this interactive workshop, you'll discover numerous ways in which LinkedIn can benefit your business. 

This workshop will help you:

• Maximise your page and profile
• Establish and strengthen your personal and professional brand
• Position yourself as a trusted and credible authority in your industry
• Be confident using the different features and settings on LinkedIn
• Know how to search for connections and potential clients
• Understand how the algorithm works
• Stay informed about the latest LinkedIn trends, features, and best practises.

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"Great webinar. Very knowledgeable. Shared information and features I wasn't familiar with."

(Jo Reese)

Have you always wanted to write a blog for your business, but are just not sure how to go about it? Want to improve your current blogs? 

Join Julia's Blogging masterclass where you'll learn the A-Z of blog writing for business.

You'll learn how to structure your blog, promote it effectively, and use free tools to streamline the process. After this workshop, you'll have the confidence and knowledge to create impactful blog posts that drive traffic and boost your business.

What you will learn:

• How to gain the confidence you need to create a blog for your business
• To understand how to structure your blog and how to attract your target audience
• How to promote your blog and get the most eyes on it.
• What free tools and apps are available to make your blogging a breeze.
• How to repurpose your blogs for Social Media Content

By the end of the workshop, you'll be able to regularly create engaging blog content that attracts traffic, understands your audience's needs, and makes your social media content creation easier.

Are you ready to make your content work for you and not the other way around? Want to reduce the time and effort spent on creating content for your business?

Figuring out what content to create can be exhausting and time consuming. But what if you could have full control over your content marketing process whilst making the process manageable and more effective? We understand the unique challenges faced by businesses when it comes to social media. Whether you're pressed for time, uncertain about what to post, frustrated by the time-consuming nature of content creation, or simply seeking ways to improve engagement, this workshop is designed with your needs in mind.

Instead of feeling the pressure to produce a vast amount of content, imagine focusing on high-quality content that truly impacts your audience. This recording will help you develop a strategic approach to content creation that not only attracts new customers but also retains them, ensuring they keep coming back for more.

In addition to the recording, you'll receive 3 months worth of content, awareness days, a content planning pdf, and the support of a leading marketing expert.

This workshop is perfect for anyone who creates their own content or manages others for social media. It's suitable for any skill level as there will be both beginner and intermediate topics covered.

What you will learn:

• How to map out your content efficiently, ensuring consistency and relevance in every post
• Learn how to use various digital tools to assist your content creation, scheduling, and analytics
• Understand how to adapt your content strategies to evolving digital trends and changes in your industry
• Discover how to connect with your audience and build a loyal community around your brand
• Discover the emerging role of AI Tools in content strategy, idea generation, and execution. 
• Learn how to utilise analytics and data to make informed decisions for setting measurable goals and analysing progress

If you find yourself at a crossroads when it comes to generating content for your social media and want to alleviate the stress of on-the-spot content creation, this recording is for you.

Do you have a website but struggle to attract visitors or get conversions? Are you looking to update your current website? Or perhaps you don't have a website yet and need guidance on creating an optimised one?

Whether you are managing your website independently, overseeing a team, or outsourcing the management of it but want to gain more knowledge, Paula’s tips and strategies will help you make impactful improvements that resonate with your audience. She will guide you through practical steps to make your website not only visually appealing but also highly functional and user-friendly. From performance optimisation to creating compelling content, you'll learn how to attract customers and clients and convert them into loyal, paying ones.

You'll gain the tools, knowledge, and confidence to make your website a true reflection of you and your brand. It will attract more visitors, boost sales, and improve your online presence. You'll be able to make impactful changes to your website, ensuring it serves as a powerful asset for your business.

By attending this workshop, you'll:

• Get practical SEO tips to rank higher in search results, attract more visitors, and boost your online visibility
• Learn simple yet effective techniques to speed up your website, ensuring a smooth and enjoyable user experience.
• Discover how to improve the usability of your website from a customer/client perspective
• Discover how to choose and optimise images and videos, making your website visually appealing and professional without slowing it down.
• Techniques to smartly engage visitors and boost conversions
• Understand essential security practices to protect your website
• Learn what to avoid and what could affect the optimisation of your website​​​​​​​

Do you feel like you're constantly juggling plates? Always rushing, feeling overwhelmed, and still not quite managing to fit everything into your week? Have you ever noticed that your to-do list never seems to get any shorter? You're not alone!

It's easy to find ourselves caught in the whirlwind of tasks, responsibilities, balancing work and personal life, and endless to-do lists. It's time to change that. Now imagine waking up each day feeling calm and in control, knowing exactly how to tackle your tasks without feeling overwhelmed.

This workshop will help you achieve that by teaching you not only practical time management tools but also invaluable mind management and emotional techniques. It's not just about ticking off tasks on your to-do list; it's about fundamentally changing how you approach your time and mindset.

Nicky will teach you how to create a sense of calm amidst the chaos, allowing you to enjoy your work and personal life more fully and be more present in both. By joining this workshop, you’ll start to feel more organised and way less stressed. Imagine having more time to focus on the big-picture stuff in your business, making better decisions, and watching your business grow. Plus, you'll gain a calm and confident mindset that will enhance your interactions with clients and colleagues, creating a more positive and productive work environment.

By attending this workshop, you'll:

• Learn how to break free from the cycle of constant rushing and overwhelm
• Gain clarity on where your time goes and how to manage your multiple responsibilities
• Effective time management strategies that fit into your busy life
• Mind management tools to maintain calm and focus throughout the day
• Lead a more balanced life, allowing you to spend more time on the things you love
• Learn various tips and strategies tailored to different working styles, ensuring there’s something for everyone.
• Leave with a sense of empowerment and the possibility that your to-do list can actually get done.

Lose the overwhelmed and get clarity & control of your social media marketing.

Feeling lost in the world of social media marketing? This workshop is your guide to clarity and confidence. Whether you're struggling with engagement or unsure about which platforms suit your business, we've got you covered. Dive into the essentials of social media within the marketing mix, understand the nuts and bolts of algorithms, and learn to create content that resonates with your audience.

Our friendly and supportive environment is perfect for both beginners and those looking to boost their intermediate skills. You'll get practical insights into auditing your social media accounts, choosing the right platforms, and crafting a strategy tailored to your business needs.

Join us to transform your social media efforts into effective, results-driven practices.

By attending this workshop, you'll:

• Beginner and intermediate-level concepts in social media marketing.

   

• Choosing the most relevant social media platforms for your business.

   

• Evaluating the suitability of your chosen platforms for your target audience.

   

• Practical tips for working with algorithms to boost audience engagement.

   

• Detailed insights into social media algorithms and their impact on content visibility.

   

• Conducting audits of your current social media accounts and content.

   

• Identifying and developing your content pillars for consistent and effective messaging.

   

• Developing a clear, actionable social media marketing strategy for your business.

Are you intrigued by the potential of Artificial Intelligence but feel overwhelmed by its complexities?

This recording is tailored just for you! Designed for beginners with no prior knowledge, it promises to demystify AI, show you how it can help your business, and why you shouldn't ignore it! Sarah will not only introduce you to the basics of AI but will also show you practical ways to integrate it into your business strategies.

You don't need to have any prior knowledge of AI as this workshop starts from the very beginning. By the end of the workshops, you'll feel confident to try using AI andwill be able to save time & money and create better content which will resonate with their audience and get better engagement on social media.

What will I learn?

• The basics of AI
• What AI Tools are out there helping you find the best ones for you and your business
• How to generate content using AI that you can use and most importantly, you're comfortable using.
• A guide to ChatGPT - you'll be shown how to set up a free account, how to use it's functions and settings, and how to use the tool to create content for you business eg. social media posts, website copy, newsletters, email marketing
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Why should I book the recording?

• You don't need to have any prior knowledge of AI as this workshop starts from the very beginning. By the end of the workshops, you'll feel confident to try using AI andwill be able to save time & money and create better content which will resonate with their audience and get better engagement on social media.

There will be a QR code at the end of the workshop for you to download Sarah's AI Cheat Sheet. Feel free to download this so you can refer back to it when you need to.

Are you intrigued by the potential of using Artificial Intelligence for your copywriting but feel overwhelmed by its complexities?

This recording is tailored just for you! Designed for beginners with no prior knowledge, it promises to demystify AI, show you how it can help your business, and why you shouldn't ignore it! Sarah will be delving into the abilities that AI has to take your copywriting to the next level but will also show you practical ways to integrate it into your business strategies.

You don't need to have any prior knowledge of AI as this workshop starts from the very beginning. By the end of the workshops, you'll feel confident to try using AI to better your brand's voice and start using it for your copywriting. Which will help you save time & money and create better content which will resonate with your audience and get better engagement on social media.

What will I learn?

• Techniques to write engaging and action-driving copy
• Insights into effectively identifying and understanding your target audience
• What AI Tools are out there helping you find the best ones for you and your business
• Articulate the value of your product or services.
• How to write prompts that will produce outstanding results. 
• How to ensure that the copy that AI produces sounds like you and not generic AI content. 
• Techniques for creating copy that drives sales, including calls-to-action and conversion optimization.

Why should I book the recording?

• You don't need to have any prior knowledge of AI as this workshop starts from the very beginning. By the end of the workshops, you'll feel confident to try using AI and will be able to save time & money and create better content which will resonate with their audience and get better engagement on social media.

There will be a QR code at the end of the workshop for you to download Sarah's AI Cheat Sheet. Feel free to download this so you can refer back to it when you need to.

Do you use the same images time and time again? Do you want to find a quicker solution for creating visuals for your business?

Creating distinctive, high-quality visuals consistently can be both challenging and costly. Our Visual Magic AI workshop is designed to arm you with powerful AI tools that revolutionize how you create and manage your visual branding. Whether you're struggling to produce engaging content quickly or looking to refine your brand's visual identity, this workshop is your gateway to simpler, faster, and more effective solutions.

You don't need to have any prior knowledge of AI as this workshop starts from the very beginning. By the end of the workshops, you'll feel confident to try using AI to create visuals that represent you and your brand.

What will I learn?

• An Introduction to AI and Visual Marketing
• How to use AI for Image Creation (with examples)
• A deep dive into AI tools & platforms
• Integrating AI into your marketing strategy

Ever feel like you're juggling a mountain of daily tasks, wishing for more hours in the day? Or perhaps your dream is to expand your business, but you find yourself stuck in the rut?

You're not alone—we've all been there. Now, imagine reclaiming precious hours each week by automating repetitive tasks. Picture your team focusing on creativity and strategy, rather than drowning in admin. That's the true power of automation!

And here's the exciting part: getting started is simpler than you think. Whether you're new to automation or looking to enhance existing workflows, AI-powered tools can be your secret weapon. They streamline operations, boost productivity, and yes, even enhance customer experiences—all while reducing errors and costs.

What you will learn:

• How AI can revolutionise your operations without overwhelming your team.
• Real-life examples of successful automation in businesses just like yours.
• Step-by-step guidance to implement workflows that work seamlessly for you.
• How to use AI to automate tasks within your business to boost productivity, efficiency, and save time.

Sarah will also guide you on factors to consider, like cost, ease of use, and how well the tools integrate with what you already have. Discover how AI can make your business run more smoothly and unlock new levels of efficiency and innovation.

You'll also get a free "Use cases & introduction to tools" guide as part of this recording.

Are you navigating the fast-paced world of digital transformation, feeling the pressure to stay ahead while managing daily operations? Or perhaps you're eager to leverage the power of AI but unsure where to start?

You're not alone—many businesswomen are facing the same challenges. Now, imagine harnessing the capabilities of AI to not only enhance your decision-making but also to unlock new opportunities for growth and innovation.

The exciting part? Embracing AI is more accessible than you might think. Whether you’re a seasoned pro or just beginning your journey into the world of artificial intelligence, the tools available today can dramatically improve your business operations. They empower you to make data-driven decisions, improve customer engagement, and streamline processes, all while freeing up valuable time to focus on what truly matters.

What you will learn:

• How AI can transform your business strategy without overwhelming your current workflow.
• Practical examples of AI applications that have led to success in businesses similar to yours.
• A clear, step-by-step approach to integrating AI tools that suit your specific needs.
• Insights into utilising AI for improved efficiency, productivity, and enhanced customer interactions.

Plus Sarah will also guide you through key considerations such as implementation costs, ease of use, and how to ensure seamless integration with your existing systems. Discover how AI can elevate your business operations and help you thrive in today’s competitive landscape.

Unlock the Strategic Potential of AI for Your Business: Practical Insights and Actionable Strategies

Join our 90-minute masterclass, "AI Strategy Masterclass: Powering Your Business for the Future," tailored specifically for small business owners looking to harness the strategic potential of AI. This workshop will guide you through the essentials of integrating artificial intelligence into your business operations and strategy. Learn from an award winning business coach how to not only implement AI tools but align them with your core business objectives to drive growth, innovation, and a competitive edge.

By attending this workshop, you'll:

• We will teach you how to align AI with your business goals to enhance both operational efficiency and customer experience.

   

• You will learn to assess AI readiness and develop step-by-step plans for integration.

   

• We will address how to overcome budget constraints and ensure both technical readiness and adequate staff training.

   

• We will discuss the financial aspects of AI and how to evaluate its return on investment.

Unlock the Strategic Potential of AI for Your Business: Practical Insights and Actionable Strategies

Join our 90-minute masterclass, "AI Strategy Masterclass: Powering Your Business for the Future," tailored specifically for small business owners looking to harness the strategic potential of AI. This workshop will guide you through the essentials of integrating artificial intelligence into your business operations and strategy. Learn from an award winning business coach how to not only implement AI tools but align them with your core business objectives to drive growth, innovation, and a competitive edge.

By attending this workshop, you'll:

• We will teach you how to align AI with your business goals to enhance both operational efficiency and customer experience.

   

• You will learn to assess AI readiness and develop step-by-step plans for integration.

   

• We will address how to overcome budget constraints and ensure both technical readiness and adequate staff training.

   

• We will discuss the financial aspects of AI and how to evaluate its return on investment.

A Guide to Canva Pro for Businesses: Stunning Designs Made with Ease

Join our Introduction to Canva Pro workshop and unleash your inner designer! Whether you're just starting out or looking to level up your skills, this session is crafted to guide you through the essentials of standout design using Canva Pro's powerful features.

You'll explore key design principles that make visuals pop, dive into layouts, effects, and discover how to harness Canva's AI tools to save time and enhance creativity. We’ll show you how to create on-brand social media posts, effortlessly resize pages, and master layers like a pro. You'll be able to use Canva Pro to give your designs that extra edge to stand out across digital platforms.

We’ll introduce you to Canva’s AI-powered tools, showing you how they can speed up your design process and allow you to create high-quality visuals in less time. One of Canva Pro’s most powerful features, the Magic Resize tool, will be covered in detail. You’ll learn how to effortlessly resize your designs for multiple platforms, keeping your branding consistent and saving you hours of work.

By attending this workshop, you'll:

• Master the art of design, effortlessly balancing elements & creating professional looking visuals.

• Be able to elevate your branding and create content that catches the eye

• Create stunning Social Media posts in just minutes using Canva Pro Layouts & Effects

• Use AI Tools, helping make designing fast and fun.

• Know where to find and use various Canva Pro features, effects and tools

• Be able to resize your designs for any platforms with a single click, keeping everything consistent.

• Understand the key differences between the free and paid version of Canva, helping you discover which is best suited for your needs.

• Create time-saving automated workflows that nuture your audience and keep them engaged.

• Feel confident using Canva Pro and will feel less overwhelmed by the tool

Email marketing is one of the most powerful ways to connect with your audience and grow your business. 

Think about it—if you lost access to your social media accounts tomorrow or Google disappeared, your email list would still be yours. It’s your own golden list of contacts, a direct line to your audience that no algorithm can touch.

Now, imagine if you could:

• Get more of your subscribers not just reading your emails, but taking action
• Send the perfect message to the right person at the perfect time
• Grow your email list consistently without relying on paid ads
• Watch your email campaigns directly boost your revenue

During this workshop, you will:

• Develop a clear & actionable email marketing strategy tailored to your business, driving engagement and boosting results
• Create time-saving, automated workflows that nurture your audience and keep them engaged
• Discover effective newsletters and come away with a model for your newsletter design
• Grow your subscriber list without spending on ads
• Explore proven techniques to regularly attract new leads, helping you build your list organically
• Never be stuck on what to write in your emails, helping you create engaging, relevant content
• Improve underperforming areas in your marketing with email campaigns
• Improve your email deliverability, ensuring your emails land in your subscriber's inbox rather than their spam folders
• Learn how to monitor the performance of your campaigns, identify areas for improvement, and explore key metrics

Get seen by the right people!: Build a Standout Personal Brand to Attract Clients and new opportunities.

Do you feel like you’re blending into the crowd on LinkedIn, struggling to stand out or make meaningful connections? Perhaps your posts aren’t gaining the traction they deserve, or your profile feels more like a placeholder than a powerful tool for attracting clients and opportunities. If any of this resonates, you’re not alone—and this workshop is here to change that.

In this recording, we’ll tackle the challenges that hold so many entrepreneurs back on LinkedIn. You’ll learn how to craft a clear, authentic personal brand that showcases your unique expertise and draws your ideal audience in. You’ll discover how to create content that not only gets noticed but sparks engagement, increasing your visibility and credibility. And if building meaningful connections has been a struggle, you’ll gain proven networking techniques to reach the right people, nurture relationships, and unlock opportunities.

By the end of this workshop, you'll:

• Have a LinkedIn profile that feels like a magnet for your ideal clients,
• Develop a personal brand that reflects your authenticity and expertise
• Create a content strategy that boosts engagement and positions you as a leader in your field.
• Master networking tactics to connect with decision-makers and build real, lasting relationships, ensuring LinkedIn becomes a tool that actively grows your business.
• Leave with actionable insights you can implement right away to start seeing results.

Imagine if you could...

• Transform Your LinkedIn Profile into a Client Magnet: Imagine your profile attracting the right leads without you having to chase them.
• Post Content That Gets Noticed: Picture posts that get engagement and convert followers into clients.
• Network with the Right People: Imagine connecting with decision-makers who are eager to work with you.
• Effortlessly Grow Your Business: You will consistently show up on LinkedIn with a strategy that leads to steady business growth.

Connect with Sharon Murray Here