Social Butterfly Digital:
Tracy is an experienced Member of the Chartered Institute of Marketing having worked at a strategic level with businesses over the years. She studied Media Studies at college, then went on to start her career in PR, Events, and Marketing for a local theatre, followed by 15 years at Global Media. She started out in radio and went on to a whole host of media opportunities from outdoor advertising to digital and social media.
She watched the traditional media landscape evolve into the complex hybrid of traditional and digital media opportunities we have today. But it was the new world of social media that really excited her. For the first time businesses could talk to, and build relationships with their customers in a two way conversation via a platform that was direct, intimate, and personal...what a powerful tool!
As social media started to evolve and become more complex, she could see the stress and overwhelm it was putting onto the businesses she worked with. Keeping up with the changing landscape, understanding the right content to post, ongoing audience engagement; was a challenge.
It felt like the natural and only step for Tracy to start her own social media agency...and her we are 5 years on with Social Butterfly Digital having gone from strength to strength. We are now a team of 3, and regularly work with a handful of like-minded & experienced freelancers who offer complimentary skills such as photography, videography, branding, email marketing, web design, and SEO.